Data & Analytics
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Data & Analytics
Ways Data-Driven Marketers Can Track Engagement
Earning engagement in today’s noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.
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Data & Analytics
Getting Through the Data to the Insights: 4 Tips
The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.
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Data & Analytics
Building a Strong Marketing Data Strategy
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
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Data & Analytics
Six Key Points in a Data Breach: How to React
Notifying customers about a data breach is hard, because it can be more art than science.
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Data & Analytics
Misconceptions About Marketing Data
The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.
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Data & Analytics
Top 3 Tips for Optimizing Your Marketing Strategy
How can you make sure your marketing strategy is paying off and driving new business?
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Data & Analytics
Solving the Customer Data Puzzle
To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.
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Data & Analytics
Making the Most of Anonymous & Known Customer Data
Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.
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Data & Analytics
Social Listening Confusion
eMarketer has released a report that finds there is still plenty of confusion around social listening.
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Acquisition
Attribution: A Linear Approach to Conversion Credit
If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.
