Data & Analytics

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  Data & Analytics

  Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early

  Findings, consumer expectations and concerns about the holiday shopping season.

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  Data & Analytics

  The State of Experiential Marketing: 15 Data Points

  Data points supporting the experiential marketing industry’s comeback.

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  Acquisition

  Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales

  Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

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  Acquisition

  Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria

  We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

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  Data & Analytics

  Yes, Brands: Your Position on Social Issues Matters to Consumers

  Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.

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  Data & Analytics

  What’s More Important in Marketing—Art or Science?

  Here are four things that could improve if marketing approached things from a science-first perspective.

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  Agencies

  Data Analytics is a Team Sport—What Position Do You Play?

  These five key data analytics positions guide clients through significant and complex
  business decisions with each team member playing an essential role.

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  Data & Analytics

  Finding Channel Partners With ABM: 3 Key Tips

  How can businesses find optimal channel partners to expand revenue and amplify market impact? ABM can help.

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  Acquisition

  5 Ways Marketing Can Support Sales

  How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.

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  Data & Analytics

  How Big Data Is Transforming Marketing into a Revenue Hub

  Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.