Crisis Management
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Crisis Management
The Impact of Digital Innovation on Healthcare Industry Communications
While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.
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Corporate Social Responsibility
PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move
This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.
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Crisis Management
Reputation Repair: The Potential and Limits of Boeing’s Next CEO
Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.
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Crisis Management
PRNEWS Announces 2024 Top Women in PR
Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.
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Crisis Management
PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers
This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.
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Crisis Management
Diddy’s Apology Disaster: 4 Lessons in What Not to Do
The internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.
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Crisis Management
PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance
This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion.
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Crisis Management
Starbucks’s PR Blunder: Blaming Customers Equals Trouble
What compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.
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Branding/Marketing
PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits
This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.
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Corporate Social Responsibility
PR Strategies for Olympics Sponsors Battling Negative Media Coverage
There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.
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