Cause Marketing Archives - Chief Marketer

Inside Cannabis Brand Spherex’s Community Skating Event Strategy

Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing, says was “partially intentional, partially by accident.” After hosting a roller-skating party inspired by the release of a Taylor Swift album a few years ago, Spherex discovered that its community enjoyed skating and wanted more. Around the same […]

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B-to-C Events

The Brief: Sandcastle Restaurants and Meme Galas

This week’s hot takes on hot topics in experiential marketing cover sandcastle restaurants, pop-up orchards and the Betch of the Year Meme Gala.

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B-to-B Events

Internal Engagement: Six Insights from Ford’s Employee-Dealer Event Playbook

From Ford’s perspective, both employees and dealers are the brand’s greatest ambassadors, and that makes nurturing the relationship between the two parties essential to the overall health of the business. To ensure those partnerships thrive, the automaker hosts a variety of live events and experiences throughout the year, from the Driving Ford+ Program to the […]

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B-to-C Events

The Brief: Group Chat Bars and Credit Wreckers

This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.

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Cause Marketing

Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.

B-to-C Events

The Brief: Celebrity Dashcams and Studio Cheez

This week’s hot takes on hot topics in experiential marketing cover Celebrity Dashcams, visual love letters and Studio Cheez.

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Branding/Marketing

Carhartt’s Marketing Commits to Core Audience of Skilled Laborers

The brand’s new “Made Possible” campaign is “a celebration of hard work and the people who build the world around us,” says Norma Delaney, VP of Global Brand Marketing at Carhartt.

B-to-C Events

Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend

Eli Lilly and Company is on a mission to insert wellness into cultural conversations by highlighting the link between health and sports. So to drive awareness of the importance of early breast cancer detection, the pharma brand headed to WNBA All-Star Weekend, July 17-20 in Indianapolis, to deliver free mammograms, sponsor activations and health education, […]

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