Branding/Marketing
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Branding/Marketing
PRNEWS Celebrates Women in PR, Communications and Marketing at the 2026 Top Women Gala
PRNEWS celebrated the 2026 Top Women Gala at Current in New York City last week. And for the first time the event brought together two groups of incredible women professionals: the 2026 PRNEWS Top Women in PR and Communications and Chief Marketer’s 2026 Top Women in Marketing.
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Branding/Marketing
PR Roundup: “No Comment” Gets Called Out, Amazon Resets the Retail Calendar, the Pope Appoints a New Head of Comms, and Dolly Hits the Road
PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.
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Branding/Marketing
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.
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Marketers
5 Tips for Addressing the Pivotal Changes in B2B Buying Models
Too many B2B vendors have yet to modify their sales models in response to gen AI search habits, marketplace turbulence and economic volatility. For those sellers unsure of how to address GTM changes, Forrester offers some suggestions.
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Branding/Marketing
What Gwyneth Paltrow Taught a Room Full of PR Pros
Bjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.
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Mobile
Finch’s First Brand Campaign Celebrates the Weirder Side of Self-Care
On the self-care app Finch, users care for a digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something more basic: survive the day.
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Branding/Marketing
LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age
On LinkedIn, job postings that mention “storyteller” have doubled over the last year.
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Branding/Marketing
How Lonely Planet Turns Creators Into Long-Term Brand Partners
Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.
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Branding/Marketing
PR Roundup: Ted Turner’s Lasting Lessons, Gas Prices Surge, and Why LinkedIn Is B2B’s New Stage
This week’s PR Roundup covers what Ted Turner’s legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.
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Branding/Marketing
SHEIN’s Lisa Zlotnick on How ‘Festival House’ Cracked the Gen Z Code
Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.
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