Branding/Marketing

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  Brands on Fire

  Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America

  In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more.

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  Branding/Marketing

  PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool

  This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

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  Branding/Marketing

  The Benefits of Building a Velvet Rope Around Your Brand

  Whether a product or service is priced for the one percent or the everyday American, there are strategies to put in place to create a velvet rope around a brand to make your clientele feel like VIPs.

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  Engagement

  Festival Roundup: Top 20 Brand Activations at SXSW 2025

  With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

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  Branding/Marketing

  PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons

  This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

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  Branding/Marketing

  SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists

  SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.

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  Branding/Marketing

  Chief Marketer Announces 2025 Top Women in Marketing Honorees

  Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees.

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  Branding/Marketing

  Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch

  For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.

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  Branding/Marketing

  PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People

  This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign. 

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  AI

  Writing for People and Machines: AI-Era Content Strategies for Marketers

  Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.