B-to-C Events
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B-to-C Events
How 14 Brands Lit up the Strip for the 2025 Formula 1 Las Vegas Grand Prix
Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by all of the city’s iconic landmarks, Nov. 20-22. The Sphere was once again integrated into the spectacle, with larger-than-life video imagery of the drivers and sponsors illuminated on its surface […]
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B-to-C Events
Audible Brings the Magic of its New ‘Harry Potter’ Series to Life with a Global Campaign
To broadcast the debut of its “most ambitious” audiobook production to date, “Harry Potter: The Full-Cast Audio Editions,” Audible wanted to match the scale and grandeur of the new seven-book series, co-produced with Pottermore Publishing, by providing fans around the world with a dose of experiential magic. So on Nov. 3, the brand rolled out […]
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B-to-C Events
The Brief: Revolving Libraries and the Maxxinista Express
This week’s hot takes on hot topics in experiential marketing cover revolving beach libraries, waterfall billboards and the Maxxinista Express.
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B-to-C Events
Cover Story: Inside the Meteoric Rise of Immersive Entertainment Experiences
A century ago, consumers were shuffling to big-top tents in droves to experience the grand display of surprise, t and spectacle that circuses had to offer. Today, the “greatest show on Earth” just might be the IP that a brand translates from the screen to the stage for an audience that is already privy to the plot.
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B-to-B Events
Experiential Marketing Trend of the Week: Event Spas
Gen Z helped put wellness on the map, both as a lifestyle space and a business imperative. In events, wellness has been steadily evolving from a conversation, to an activity, to a full-on sponsorable engagement for brands—this year, among non-endemic companies, especially. Earlier this year, retail and e-commerce professionals were treated to recharge experiences at […]
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Festivals & Fan Cons
BravoCon 2025’s Brand Partners Help Deliver the Ultimate Fan Experience
NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]
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B-to-C Events
Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas
The editors of Event Marketer recap their top experiential stories from November with a buttery twist—think: turkey spas, Black “Wednesday” shopping, and dips in mini kitchens.
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B-to-B Events
Full Coverage: The 2025 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2025 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.
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B-to-B Events
The 2025 Women in Events Special Report
Bozoma Saint John, one of the most influential chief marketers in recent history, might have lent her vast expertise to the contestants on NBC’s series “On Brand with Jimmy Fallon,” but her presence in prime time is yet another reminder of the disruption the marketing industry sorely needs as women continue to chip away at the glass ceiling.
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B-to-B Events
The 2025 Women in Events Roundtable
This year’s invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves…
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