B-to-C Events
-
B-to-C Events
The Brief: Charm Bars and the World Cup ‘Treatment’
This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman Experiences and checkered takeovers.
From
-
B-to-C Events
Ideas from NYCC 2025: Paramount’s Botany Lab, HBO’s Horror Show, Walmart’s Gaming Retreat and More
Like its counterpart San Diego Comic-Con, New York Comic Con (NYCC) offered a treasure trove of activities and activations built for pop culture superfans this year. The 19th annual event (Oct. 9-12) was packed with panels, cosplay competitions, workshops, talent shows and, yes, brand experiences. From multisensory booths on the show floor at the Javits […]
From
-
B-to-C Events
How Your Reformer is Leveraging a Localized Experiential Strategy to Break into the U.S.
Breaking into a new market isn’t easy. Add in the factor that the new market is thousands of miles away from HQ, and it’s even trickier. Enter: Australian wellness brand Your Reformer, which is coming off its first year in the U.S. The launch has been full of learnings and successes that founder Emma Stallworthy […]
From
-
B-to-C Events
The Brief: Celebrity Dashcams and Studio Cheez
This week’s hot takes on hot topics in experiential marketing cover Celebrity Dashcams, visual love letters and Studio Cheez.
From
-
B-to-C Events
Nine More Brands Popping up at College Campuses This Fall
Last month, we rounded up five mobile tours that pulled into college campuses to capitalize on the hype around back-to-school season. Now that classes are in full swing, brands are still making their way around the country to reach Gen Zers where they are and offer some respite from studying for midterms. From makeup moments […]
From
-
B-to-B Events
Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas
A farmer’s market for dogs, porta-parties, romantic boat rides—and, the top insights from Trendwatch Los Angeles, the first of many live and virtual events taking place during Experiential Marketing Month.
From
-
Sponsorships
CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment
CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.
-
B-to-C Events
The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans
This week’s hot takes on hot topics in experiential marketing cover coffee cubes, the Dun Dun Diner and “The Life of a Showgirl”-themed shenanigans.
From
-
B-to-B Events
Experiential Marketing Trend of the Week: Potty Parties
It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences has infiltrated the industry, stamping out stigmas around what was once considered a taboo topic. Whether solving for a pain point, leveraging toilet humor as an engagement tactic or a mix of the two, brands are cleaning up […]
From
-
B-to-C Events
Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation
In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations have been popping up at U.S. F1 races, with the first taking place at the Miami Grand Prix and the next two coming to Austin, TX, […]
From
