B-to-C Events Archives - Chief Marketer

Crayola Grows Up: How a 123-Year-Old Kids’ Brand Is Rewriting its Playbook for Adults

With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.

Experiential Marketing Trend of the Week: Women’s Fitness Activations

Between a thriving women’s pro sports scene, the proliferation of wellness-themed third spaces that skew female, and the “strong, not skinny” health movement that continues to gain steam, women’s fitness activations are having a moment. And the brands that are thoughtfully producing them are reaping the rewards of paying attention to a demographic that has […]

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B-to-C Events

World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

The FIFA World Cup 2026 round of 32 marks the moment when every match becomes a win-or-go-home battle, and heartbreaks are happening every day. Thankfully, brands are popping up events and activating campaigns to lift up passionate fans and keep the energy high, whether teams win or lose. In fact, U.S. World Cup-related experiences are […]

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B-to-C Events

The Brief: Margarita Caves and Dragon Solstices

This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum spectacles and Dragon Solstices.

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B-to-C Events

Experiential Marketing Trend of the Week: Think Pink

If you thought 2023’s “Barbie” movie summer was the end of the pink trend, think again. Brands have been leaning into the bubblegum palette to spark feelings of playfulness, creativity, coziness and, often, empowerment in their activations. While Barbie collabs have been driving a lot of the reenergized pink craze, companies have staked their own […]

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B-to-B Events

Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Sylvia Lopez-Navarro, national manager of brand experience, corporate events and auto shows at Kia America, joins us at the 2026 Experiential Marketing Summit to discuss how brands like Kia are building real emotional connections with audiences, what […]

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B-to-C Events

FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across the U.S., Mexico and Canada, and enthusiastic attendees have been packing into venues to engage with sponsor activations, soccer-themed gaming experiences, concerts and match screenings. Last Thursday, the FIFA Fan Festivals reached the 2 million visitor mark, with the three […]

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B-to-C Events

Podcast: The Power of Mentorship and Betting on Yourself, with Anna Nicholson of Yahoo

Anna Nicholson likes to feel challenged and excited about her work, and while her first job as an event marketer at a health care startup taught her a lot about executing b-to-b and b-to-e events, she needed more. Enter: Yahoo and what she calls “the best team on the planet.” Nicholson took a leap of […]

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B-to-B Events

Grand Ex 2026: Google Cloud, Opus Agency and Gramercy Tech Earn the Campaign of the Year with ‘Tech Immersion’

Impressing an audience of global technical go-to-market professionals with a technology-focused event is an ambitious request, but that was Google Cloud’s brief for its Tech Immersion training program.

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B-to-C Events

The Brief: Paws of Fame and Hidden Frequencies

This week’s hot takes on hot topics in experiential marketing cover Dogsters’ Paws of Fame experience, Carrera Eyewear’s Paint My Ride Tour and Puma’s Hidden Frequencies.

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