B-to-C Events Archives - Chief Marketer

The Brief, Live! Special Edition: Halloween Hijinks

Alienware’s spaceship crash-landing at a commuter hub, a bold (bald) screening experience and Pennywise the clown’s global balloon hijinks.

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B-to-C Events

The Brief: Micro-Restaurants and Pop-up Cathedrals

This week’s hot topics in experiential marketing cover the Hidden Valley Ranch Tiny Restaurant, Juice Force Tankers and pop-up cathedrals.

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B-to-C Events

Experiential Marketing Trend of the Week: Casino Plays

The casino environment is rich with calls to action and audiences anticipating constant entertainment. And with world-building a top theme in experiential campaigns this year, brands are betting on casino pop-ups and integrations to level-up on hospitality, capture committed enthusiasts, and put a strategic spin on playing the tables. American Express is growing its investment […]

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B-to-C Events

Consumers’ Leaked Data is Revealed at NordVPN’s Live Hacking Event in NYC

You don’t have to be the kind of person who uses “password” as their password to be at risk of a data breach. And that’s exactly the message cybersecurity company NordVPN aimed to drive home during a live hacking stunt on Oct. 16 in New York, where the brand educated consumers on just how vulnerable […]

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B-to-C Events

Brands Hit the Ground Running at the 2025 NYC Marathon with Signage, Stunts and Swag

For the second consecutive year, the TCS New York City Marathon broke the world record for the largest marathon ever with 59,226 total finishers on Nov. 2. Runners and their supporters from more than 130 countries and all 50 states flooded New York City to take part in what’s branded as “the best day of the […]

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B-to-C Events

Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App

She’s short. She’s sweet. And she sold out five nights at Madison Square Garden last week. She, of course, is multiple Grammy Award-winning artist Sabrina Carpenter, and from Oct. 26-29, superfans in New York City could line up for a chance to step inside the “Cash App Presents: Sabrina’s Secondhand in NYC” pop-up, a ’70s-inspired […]

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B-to-C Events

10 Minutes With… Sam Hovick, Brand Manager at Skippy Peanut Butter

For our latest chat, we sit down with Sam Hovick, brand manager for Skippy Peanut Butter at Hormel Foods. The brand leveraged college tailgating at Southeastern campuses as a platform this season with the Skippy Crushin’ It Tour, combining activations, social content, donations, and giveaways. In this episode, Hovick talks timing, storytelling, and spreading love. […]

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B-to-B Events

A Toast to Experiential Marketing Month

Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that, for decades, has steadily expanded and evolved; brought a whole new generation of brands, believers and experience seekers into the fold; and is central […]

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B-to-C Events

Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon

Running the TCS New York City Marathon has a lot in common with the hunt for an affordable apartment in the Big Apple these days—both are grueling, prolonged and often painful. It’s a phenomenon that NYC rental platform Openigloo had fun with on Nov. 2 during this year’s event. In four locations along the route, […]

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B-to-C Events

The Brief: Group Chat Bars and Credit Wreckers

This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.

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