B-to-C Events Archives - Chief Marketer

The Brief: Daisy Gardens and Backseat Dining

This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”

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B-to-C Events

Deli Vibes

What’s old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. Ahhhh, the corner deli. Whether you grew up with one on your block or just coveted bodega culture on TV, the convenience store is an […]

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B-to-C Events

Five Exhibit Trends from the 125th New York International Auto Show

The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the show’s milestone. From April 18-27, hundreds of thousands of car buffs descended on New York City’s Javits Center to explore the exhibits, interact with their favorite […]

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B-to-B Events

EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships

The 2025 Experiential Marketing Summit (EMS) brought the high-octane energy, camaraderie and compelling perspectives the annual industry showcase is known for, and a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists kept the good vibes and peer-to-peer education going strong […]

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B-to-C Events

Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.

Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its first off-site activation, the Foot Locker-owned shoe retailer went into the community to meet its customers where they are with a pop-up rooted in Latino culture and authenticity. For the relaunch of adidas’ Superstar shoe, WSS partnered with […]

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B-to-C Events

Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z

Cuffing season is over, and we’re about to enter “Hot Girl Summer.” For Tinder, that means entering the cultural conversation with experiences that tap into the Gen Z zeitgeist and create moments for users and prospective users to “mingle” in person in a casual environment. The brand’s ExCycle pop-up at Tumbao in New York City […]

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B-to-C Events

Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea

The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA. Once again serving as the unofficial launch of festival season, the event boasted headline talent including Lady Gaga, Green Day and Post Malone; […]

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B-to-C Events

The Brief: Cheese Raves and Cannabis Countdowns

This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.

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B-to-C Events

Scream Machines

Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending […]

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B-to-C Events

The Brief: Flavor Factories and Bar Tenders

This week’s hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Uber’s Lost and Found.

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