B-to-B Events Archives - Chief Marketer

Experiential Marketing Trend of the Week: Streetscapes

From street signs and lights to curbs and crosswalks, experience builders are borrowing inspiration from the rhythms of movement in real life within activations and trade show exhibits, creating a sense of place and an intentional journey. Let’s stop and look both ways at this accelerating design tactic. First, a look at the “why” of […]

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B-to-B Events

Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events

As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit. From traditional, large-scale conferences to sales kickoffs and beyond, companies are investing in AI-powered translation tools and platforms designed to enhance engagement on-site, and save time and resources behind […]

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B-to-B Events

Event Profs Weigh in on the Biggest EuroShop 2026 Trends

From a flipped mountain to a fruit Eiffel Tower to floating carts, EuroShop once again lived up to its claim as the “Global Retail Festival,” welcoming more than 81,000 visitors from 141 countries and 1,840 exhibitors representing 61 nations from Feb. 18-22, in Düsseldorf, Germany. Held every three years, the trade show has become a […]

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B-to-B Events

Exhibit Design and Sampling Ideas from the Natural Products Expo West Show

If your soda doesn’t pack protein and your gummies, creatine, you need to up your snacking game. Protein-fortified everything, products with fewer ingredients, and women’s health products dominated the aisles at the Natural Products Expo 2026, which brought about 60,000 attendees from health and nutrition communities to the Anaheim Convention Center, March 3-6. Consumers are in […]

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B-to-B Events

Experiential Marketing Trend of the Week: Tea Time

If you’ve been engrossed in the “Bridgerton” world like we have, then you’ll know tea time is for more than just enjoying a hot beverage and scones. Thanks to Netflix fans’ rising interest in Regency-era practices and aesthetics, and the universal need for a moment of relaxation, brands are infusing the afternoon tea tradition with […]

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B-to-B Events

How Wood from a Trade Show is Helping LA-area Communities Rebuild

After a recent trade show, the Los Angeles Convention Center was strapped with more than 8,000 pounds of wood, about 60 percent more than an average LACC event, destined for the landfills. But that wasn’t about to happen. Thanks to a partnership with the ANE Foundation, a local crisis care organization serving vulnerable populations, the […]

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B-to-B Events

Field Report: The 10 Best Exhibits from CONEXPO-CON/AGG 2026

Held every three years, CONEXPO-CON/AGG 2026 brought together more than 140,000 construction professionals from 128 countries to the Las Vegas Convention Center and Festival Grounds. The trade show, which ran March 3-7, featured the latest in construction equipment, emerging technologies and solutions for the job sites of the future. EM couldn’t resist donning our hard […]

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B-to-B Events

Experiential Marketing Trend of the Week: Hosts with the Most

In a content-driven era of experiential marketing, where minutes, if not seconds, count on social media, every word spoken and shared is an engagement opportunity. It’s why brands this year are enlisting star moderators to power up conversations across event main stages, traveling studios, and activations. An Activation Hype Person Last July, Celsius enlisted […]

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B-to-B Events

Podcast: The Work-Life Balance Reset, with Melissa Vilders of SAP

Letting go and trusting the process can be hard for event profs, particularly those who identify as Type A, but Melissa Vilders says they’re essential habits to managing the chaos and stress that events can produce. Over the course of her 15-plus-year career in event marketing, Vilders, director-events strategy and experience for SAP Global Events, […]

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B-to-B Events

Field Report: 15 Best Exhibits from Design & Construction Week’s Last Hurrah in Orlando

The largest annual gathering of residential construction and design industry professionals, Design & Construction Week (DCW), took over both the North/South and West exhibit buildings at the Orange County Convention Center, Feb. 17-19. It marked one of the biggest trade shows we’ve covered in Orlando, but the roving chapter for this show is coming to […]

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