B-to-B Events
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B-to-B Events
Cannes Lions 2026, Part 2: Netflix’s Fan Club, Uber’s Ice Cream Boat, Pinterest’s Manifestival
Our Cannes Lions 2026 coverage continues with more brand action from the annual festival of creativity, this year June 22-26. From patisseries to panels, here’s a look at another batch of experiential highlights from the French Riviera. CADENT’S SALON While the Croisette was bustling with cabanas and exclusive suites, adtech brand Cadent carved out […]
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B-to-B Events
Cannes Lions 2026, Part 1: Microsoft’s Gardens, Reddit’s Deli, Amazon’s Port and More
The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions International Festival of Creativity.
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B-to-B Events
Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Sylvia Lopez-Navarro, national manager of brand experience, corporate events and auto shows at Kia America, joins us at the 2026 Experiential Marketing Summit to discuss how brands like Kia are building real emotional connections with audiences, what […]
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B-to-B Events
Five Tips for Delivering Pre-Conference Programming that Builds Business
Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell you that pre-event programming is key. From exclusive training and networking forums for executives and partners, to receptions that help first-time attendees get their bearings, b-to-b brands are enabling meaningful moments, and setting the tone for their conferences, before the […]
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B-to-B Events
Grand Ex 2026: Google Cloud, Opus Agency and Gramercy Tech Earn the Campaign of the Year with ‘Tech Immersion’
Impressing an audience of global technical go-to-market professionals with a technology-focused event is an ambitious request, but that was Google Cloud’s brief for its Tech Immersion training program.
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B-to-B Events
Experiential Marketing Trend of the Week: Scooping
Experiential marketers are practicing intentionality this year, trading in swiping and touch screens for what’s real. Whether it’s the always-nostalgic anticipation of receiving a heaping scoop of something that’s going to be all yours, or the proprioceptive feedback created by repetitive motions like digging, activation environments are going full tactile. Here’s the scoop. But first… […]
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B-to-B Events
The 2026 It List: Recognizing the Top 100 Event Agencies
The experiential marketing industry has always thrived on paradox—spectacle and intimacy, scale and spontaneity, the planned and the unexpected.
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B-to-B Events
The 2026 Fab 50: Recognizing the Event Industry’s Top Builders
“If you’re not putting on a show, you’re just paying for a spot on the carpet.” That’s Don Jeter, cmo of Torq, a company that recently hosted a 20-foot-tall inflatable skeleton and a monster truck in its booth at RSAC, strolling onto the show floor with more than 100 preset meetings. Because with the right […]
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B-to-B Events
Key Takeaways From the mdg Event Industry Trend Report
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events are no longer judged by scale, but by value.”
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B-to-B Events
Expert Insights on How to Fortify Your Event Performance Recap
Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical.
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