AI
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CES 2026
CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase
AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities.
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AI
The Web’s Traffic Is Collapsing. Why The Security Blind Spot In CTV And In-App Is Ad Tech’s True Crisis
The speed of this AI-driven pivot—with campaigns running at warp speed—is creating new, severe regulatory pressure. The old way of thinking about risk is officially dead.
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Branding/Marketing
CMO Strategy, AI & Brand: Top Stories of 2025
Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.
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AI
Can AI Chatbots Run Ads Without Losing Consumer Trust?
AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.
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Shopper/Retail
Woof Gang Reaps Local Marketing Benefits With National Resources
Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing.
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AI
Forrester Report Clarifies Differences in AEO and SEO Practices
Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.
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AI
AdMonsters AI Roundup 2025: The New Publisher Reality
In 2025, artificial intelligence went from something publishers talked about in abstract terms to have a direct impact on the numbers that matter most: traffic and revenue.
From
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AI
6 (More) AI Startups Worth Watching
The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.
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AI
The NYT Boasts Promising Results After One Year Testing Its BrandMatch AI Product
The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.
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Research
Survey: B2B Tech Firms Race to Keep Up with AEO, More-Agile Competitors
When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K.
