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How AI Is Redefining Contextual Ad Placement In Media
Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments.
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Brands Want To Know What LLMs Are Saying About Them, And This Startup Has Answers
It used to be enough for brands to just track what their human customers were saying about them. Now they need to know what LLMs are saying about them, too. At the same time, the rise of AI has sped up every factor of digital marketing. Campaigns can be designed and launched in a matter of […]
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Singing The AI Scraping Blues At Sell Side Summit Nashville
The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social.
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From Manual Mayhem to Machine Mastery: How Swivel’s AI Agents Are Rewriting the Ad Ops Playbook
Swivel is putting AI agents to work for publishers, automating the messy middle of ad ops so teams can focus on strategy. From faster troubleshooting to smarter workflows, here’s how they’re reshaping the sell-side playbook.
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Wondercraft Launches AI Tool To Speed Up Audio Ad Production
Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible […]
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The Truth About AI Video Yield: What Media Publishers, Brands And Ad Ops Professionals Must Know Before Scaling
Yield, as it relates to AI video, describes the percentage of generated videos that are immediately usable—meeting the standards for accuracy, brand consistency, compliance and creative impact.
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Sorry, LLMs – Congress Might Make It A Whole Lot Harder To Train On Copyrighted Content
AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent. Even fanfiction has been used to train some (presumably quite nerdy) bots. But a bill proposed in the Senate a few weeks ago could change that.
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Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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Olyzon.tv Sees Through The CTV Chaos Using Contextual AI
When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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Cloudflare’s AI Tollbooth: Innovation or Gatekeeping?
When Cloudflare announced it would start blocking Perplexity AI’s stealth crawling, it became a formidable gatekeeper of the open web.
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