Agencies
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Data & Analytics
Media and AdTech Trends Marketers Can Expect in 2022
What marketers can expect within the media and ad tech industries in the year ahead.
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Engagement
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
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Data & Analytics
Chief Marketer’s Most-Read Articles of 2021
Our top editorial programs and interviews with high-level marketers made the list.
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Data & Analytics
The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO
The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.
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Technology
Building an SEO Strategy: Five Key Principles
Five key principles an effective SEO strategy should contain, from keyword optimization to title tags to meta descriptions.
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Engagement
State Farm Activates an Augmented Reality-Fueled Scavenger Hunt for NFL Season Kickoff
State Farm recently got in the NFT game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt.
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Acquisition
Executive Insights: Trends Marketers Should Keep an Eye On for 2022
Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.
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Technology
Five Technology Predictions for 2022
Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
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Engagement
Michelob ULTRA Reverse-Pivots Its Fitness Platform MOVEMENT to a Hybrid Event
Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.
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MarTech
Top Women in Marketing Winners Announced
Here are the winners of our inaugural Top Women in Marketing Awards.
