Agencies
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Data & Analytics
Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.
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Digital
2021 Retail Marketing: A Year in Review
The biggest retail themes of 2021, from supply chain woes to a strong season of holiday sales.
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Data & Analytics
Media and AdTech Trends Marketers Can Expect in 2022
What marketers can expect within the media and ad tech industries in the year ahead.
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Engagement
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
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Data & Analytics
Chief Marketer’s Most-Read Articles of 2021
Our top editorial programs and interviews with high-level marketers made the list.
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Data & Analytics
The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO
The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.
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Technology
Building an SEO Strategy: Five Key Principles
Five key principles an effective SEO strategy should contain, from keyword optimization to title tags to meta descriptions.
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Engagement
State Farm Activates an Augmented Reality-Fueled Scavenger Hunt for NFL Season Kickoff
State Farm recently got in the NFT game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt.
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Acquisition
Executive Insights: Trends Marketers Should Keep an Eye On for 2022
Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.
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Technology
Five Technology Predictions for 2022
Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
