Agencies

• Agencies

  Building Custom Models for Potential Mailers

  If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing

• Agencies

  PROMOTIONS: Paint It Yellow and Call It Cheese

  We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

• Agencies

  Coldwater Creek

  Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

• Agencies

  National Semiconductor Launches Online Services

  Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and

• Agencies

  SIMPLY Irresistible

  1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett

• Agencies

  Pac Bell Backs Off Telemarketing Plan

  Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with

• Agencies

  On the Move

  Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

• Agencies

  Magazine Circulation-Avant-Garde or Antediluvian

  The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

• Agencies

  Smart Bombing

  The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

• Agencies

  DIRECTNEWSLINE

  DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38