Agencies
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Demand Gen
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
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Acquisition
4 Myths About Consumer Incentives
A new report reveals some surprising insight that debunks commonly
held beliefs regarding incentive-based marketing. -
Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
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Profiles & Campaigns
TD Garden Takeover Shines Light on SunBug Solar
Small business SunBug Solar got big time marketing exposure
with an advertising takeover of Boston’s TD Garden. -
Digital
The Evolution of Search: 3 Things to Know in 2019
ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019. -
Data & Analytics
How Embedded BI Can Help Digital Marketing
Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.
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Profiles & Campaigns
Detroit Pistons Help B2B Brands “Speed Date”
The NBA franchise has created Pistons Partner Connect, an
opportunity for corporate advertisers to make business connections. -
Profiles & Campaigns
Microsoft Launches B2B Campaign Targeting Retailers
Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.
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Acquisition
Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day
The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.
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Acquisition
Sparkling Ice Finds New Success in Segmenting Consumers
VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers.
