Acquisition
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Acquisition
Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
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Acquisition
Market Like a Mother: Call for Nominations
It’s here: the marketing industry’s only annual showcase of outstanding female marketers who are leading their teams and their families.
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Acquisition
Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
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Acquisition
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
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Acquisition
Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
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Social
Hootsuite Report: More than Half of Internet Users Concerned About Online Privacy
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
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Acquisition
Tips for Marketing Communications Surrounding Reopening Businesses During COVID-19
Be direct, build trust, provide details: tips for crafting a communications plan for reopening your business
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Demand Gen
Brands Doing Good During the Coronavirus Epidemic
Companies approaching this time of crisis through the lens of corporate social responsibility.
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Acquisition
Extortion, Eviction—Another Wrecking Ball of a Week for Papa John’s Founder
John Schnatter is in the midst of a raging PR crisis as partners head
for the hills and the company’s stock takes a hit. -
Acquisition
Freelance Creative Talent Pool Grows Stronger: Survey
As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.
