Acquisition
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Acquisition
Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
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Acquisition
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
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Acquisition
Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
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Social
Hootsuite Report: More than Half of Internet Users Concerned About Online Privacy
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
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Acquisition
Tips for Marketing Communications Surrounding Reopening Businesses During COVID-19
Be direct, build trust, provide details: tips for crafting a communications plan for reopening your business
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Demand Gen
Brands Doing Good During the Coronavirus Epidemic
Companies approaching this time of crisis through the lens of corporate social responsibility.
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Acquisition
Extortion, Eviction—Another Wrecking Ball of a Week for Papa John’s Founder
John Schnatter is in the midst of a raging PR crisis as partners head
for the hills and the company’s stock takes a hit. -
Acquisition
Freelance Creative Talent Pool Grows Stronger: Survey
As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.
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Acquisition
Unilever Replaces Some Agency Tasks with Startups
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.
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Acquisition
5 Ways Marketing Can Support Sales
How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.
