Catalina Marketing Corp., Saint Petersburg, FL, has acquired CompuScan Marketing, Inc. The acquisition will boost Catalina’s ability to generate in-store data acquisition programs. CompuScan has provided the technology for the Checkout Prizes application throughout the Catalina Marketing Network.
Catalina Marketing Corporation provides a network of marketing programs to more than 150 consumer goods companies. The Catalina Marketing Network provides purchase-based, individually customized communications and promotions.
Network
