Campaigns + Creative

Inside Acura’s 16th annual experiential program at the 2026 Sundance Film Festival

Lounges are becoming more and more common at CES, as brands move away from exhibits on the show floor to private hotel suites that cater to its established and prospective clients.

In our latest quarterly event measurement chat with our partners at the Experiential Marketing Measurement Coalition, we discuss the unique challenges for event organizers around measurement and creating value for both event attendees and sponsors. Previously live on LinkedIn, we were joined by Dax Callner, founder and board president of the Experiential Marketing Measurement Coalition, and […]

NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.

At CES 2026, where AI dominated exhibits and sessions, Reddit instead raised a glass to the power of human conversation… literally. Inside Reddit HQ at the Aria Resort and Casino, the brand created the Conversation Bar to serve up personalized beverages crafted to suit attendees’ focus areas, moods and goals for the new year, and […]

CES is a much-evolved show these days. Spread out across three official venues, with many other unofficial ones now in play, creating that punch of brand sizzle (a la the Google Assistant: The Ride) requires a combination of visibility efforts. It’s one of several insights we walked away with from the global trade show for […]

Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s […]

VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.

At CES 2026, DPAA President & CEO Barry Frey discusses the association’s presence at the show, the future of retail media and what tech stood out to him at the conference.

If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.