Campaigns + Creative

This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.

CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product.

Temperatures are low but engagement is high this winter as brands bundle up and take their tactics to the slopes. Between the hype around the 2026 Winter Olympic Games, the revamp of X Games Aspen and a particularly snowy season for much of the U.S., it’s no wonder event profs are embracing the cold weather […]

In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.

From a Netflix Zoltar to an FX beauty lab to a Dogfish Head time bank, we weigh in on this month’s experiential news.

Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.

Dry January isn’t for everyone, and by now, gym attendance is waning. But NEFT Vodka is saying it’s OK if you dropped your New Year’s resolution early.

For its third consecutive Super Bowl ad, Nerds candy is once again pairing a celebrity with a CGI animation of its candy come to life. This time it’s with Bravo’s Andy Cohen.

For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.

After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move […]