Calling a Lead Within the First Minute Increases the Likelihood of Conversion

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Speed, perseverance and timing are all key factors when it comes to converting leads with phone and email contact.

Phone call - dog

A new study from Leads360 looks at best practices for marketers using phone and email correspondences to convert their leads. Among the findings is that the sixth call might be the charm that closes the deal.

“The Ultimate Contact Strategy: How to Best Use Phone and Email for Contact and Conversion Success” used data from nearly 3.5 million leads. According to Leads360, the four main takeaways from the study are:

1)

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