Bushmills Irish Whiskey is out with new packaging and a new ad campaign tying to accolades the beverage received from a New York Times article.
The ads launch this month in sports publications, including Sporting News, USA Today Ryder’s Cup Supplement and The New York Times. The Times, on March 8, selected Bushmills 10-year-old Single Malt as the No. 1 Irish whiskey among 16 competitors.
The campaign runs through yearend in men’s lifestyle news and trade journals such as Blender, The Onion, Men’s Fitness and Men’s Journal.
Bushmills is made by Diageo, the maker of Johnnie Walker, Guinness, Smirnoff, Baileys, Cuervo, Tanqueray, Captain Morgan and Sterling Vineyard wines.
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