Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.
Our current panel features Claire Carpenter of Carney Direct, Amy Benicewicz of listbargains.com, Paul Kolars of Trimax Direct, Mark Hammar of Total Data Solutions and Mark Lewis of Lewis Direct. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)
This week’s question: What trends/patterns are you seeing in list pricing? Any categories skyrocketing? Any bargains to be found??
CLAIRE CARPENTER, LIST BROKER, CARNEY DIRECT:
In the past, a mailer could count on a list price increase at the beginning of every year. Now, list owners are sensitive to a mailer’s desire to be in the mail and are willing to be more responsive to a request for a pricing discount
