PR/Comms
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Diversity, Equity & Inclusion
Hispanic Heritage Hero: Fernando Valverde, the Father of PR in Puerto Rico
Fernando Valverde, APR, Fellow PRSA, and an unsung hero in PR, is widely recognized as the “father of PR in Puerto Rico” for laying the foundation for the development of PR practice there.
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Crisis Management
Lessons in Digital Crisis Communications from the California Pizza Kitchen Incident
California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.
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Media Relations
Look What You Made Her Do: Swift’s Endorsement Yields PR Lessons
Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.
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Branding/Marketing
Telling the Startup Story: The Impact of Strategic PR on Growth and Success
Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.
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PRNEWS Impact Communications Awards
PRNEWS’ Impact Communications Awards honor the companies who better their communities with internal and external Corporate CSR Programs, Community Partnerships, ESG Reports, Activism Initiatives and Public Health Campaigns. And the PR and communications teams behind the programs. Enter today—get recognized among the year’s best purpose campaigns and most impactful purpose-driven people.
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Digital & Technology
Why Media Literacy is Key in the Age of Deepfakes
To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.
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Influencer Marketing for PR Online Training Workshop
Block your calendar and get your entire team to join you online for the PRNEWS Influencer Marketing for PR digital workshop, 12-4 PM (ET) on October 16. Learn how to elevate how you tap into influencers to drive PR success—from establishing effective partnerships to managing crises and leveraging advocacy for brand amplification. By staying on […]
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Branding/Marketing
PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings
This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn.
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Media Relations
Reimagining Newsjacking for a New Era of Journalism and Media Relations
In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.
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Winners
PR Platinum Award Finalists Named
The world’s largest recognition program for PR has named names—the best campaigns of the year and people of the year will be announced live Oct. 8 in NYC.
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