PR/Comms
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Branding/Marketing
The Perpetual Value of Purpose Over Politics
While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.
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Branding/Marketing
PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting
This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.
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Media Relations
PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate
There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.
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Media Relations
The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect
Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.
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Branding/Marketing
Setting Your 2025 Budget? Here’s Why PR Is a Necessity
It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.
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Digital & Technology
Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust
To navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.
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Media Relations
PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season
This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.
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Diversity, Equity & Inclusion
Speaking Our Language: Harnessing Diverse Dialects in Communications to Resonate With Hispanic Audiences
Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.
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Branding/Marketing
Creative Minds Working Together Enhance Social Impact Communications
At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”
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Crisis Management
PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers
This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.
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