PR/Comms
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Media Relations
When Making Your Pitch, Here’s What Journalists Value Most
There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.
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Branding/Marketing
Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.
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Digital & Technology
PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less
We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions.
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Crisis Management
How to Leverage LLMs for Brand Reputation and Crisis Management
Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.
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Branding/Marketing
Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From
Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.
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Branding/Marketing
PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool
This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.
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Crisis Management
Navigating Layoff Communication—With or Without a Plan
Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.
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Digital & Technology
PRNEWS Announces Winners of 2025 Digital Awards
PRNEWS today announced the winners of its 2025 Digital Awards, which celebrates the most the most innovative and industry-altering digital campaigns and initiatives.
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Branding/Marketing
The Benefits of Building a Velvet Rope Around Your Brand
Whether a product or service is priced for the one percent or the everyday American, there are strategies to put in place to create a velvet rope around a brand to make your clientele feel like VIPs.
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Digital & Technology
5 Key Takeaways from Muck Rack’s State of AI in PR Report
As AI becomes more embedded in PR workflows, having a clear use case policy and providing proper training are essential. PR pros must also balance leveraging these tools and preserving the core skills that make great communicators—critical thinking, creativity, and relationship-building—so the next generation of PR talent isn’t left behind.
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