PR/Comms
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Digital & Technology
Why Do Some Industries Capture More Media Attention Than Others?
A recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.
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Branding/Marketing
Communicating in Classrooms: How Brands Can Approach Partnering With Schools
Once seen as off-limits, classrooms are now fertile ground for brands like Jersey Mike’s and Kleenex, creating mutual benefits for both schools and communicators. Our author explores the benefits and successes of communicating in schools.
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Branding/Marketing
Three Ways to Connect Authentically With Underserved Communities
As inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies. Our author outlines three ways to reach these audiences.
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Digital & Technology
Navigating Trust Challenges With AI Disclosure
PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure.
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Crisis Management
PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.
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Crisis Management
Cyberattacks: Must-haves for a Crisis Communication Plan
When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.
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Branding/Marketing
Nvidia’s CES Announcements Resulted in a Six Percent Stock Drop. Why?
At the recent Consumer Electronics Show (CES), Nvidia made two significant missteps: alienating its core gaming audience with a pricey, power-hungry new GPU, and frustrating investors by delivering vague, overly ambitious updates on its AI initiatives without providing concrete timelines or measurable progress.
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Digital & Technology
Potential TikTok Ban: Future-Proof Your Social and Creator Strategies
Brands, organizations and public figures should take steps now to ensure they’re ready for the possibility of a TikTok ban to protect their creator relationships and brand visibility.
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Digital & Technology
5 Tools to Uplevel Your Internal Communications Campaigns
Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.
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CES 2025
CES 2025: Paying it Forward and Taking Care of Yourself During Big Events
Guerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.
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