PR/Comms
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Social Media & SEO
From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last
In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor, discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.
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Crisis Management
Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences
In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.
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Crisis Management
Media Training and Intuit’s Communications Disaster
The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.
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Digital & Technology
Featuring Veteran Employees’ Powerful Stories for Veterans Day
Veterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.
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Media Relations
Looking in the Mirror: When Client Issues Are the PR Pro’s Fault
Misunderstandings about client expectations for media placement are often the result of PR professionals’ failure to help decision-makers understand what would be necessary to achieve success long before the contract is signed. Here’s how to turn such challenges into trust-building opportunities and prospects into long-term clients.
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Crisis Management
PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising
PR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.
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Media Relations
How to Pitch Media in an Election Season
As the U.S. election approaches, PR professionals face a dilemma: surrender to a sea of politically-dominated coverage or navigate onward and continue pitching media?
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Digital & Technology
Explainer: Language Learning Models or LLM
Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.
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Branding/Marketing
New York PR Wizard, Now 100, Looks Back—And Ahead—At How Media and PR Have Evolved
Morty Matz, a PR pro who just turned 100, offered his insights into how the news media and public relations business landscapes—as well as the symbiotic dynamics between the professions—have changed.
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Digital & Technology
Revving Up DEI Through Email Signatures
A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.
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