PR News Archives - Page 13 of 31

PRNEWS Media Relations Online Training Workshop

Media relations has continued to evolve rapidly with emerging technologies, shifting audience expectations, and changes in journalistic practices. Gain a fresh perspective on essential strategies to stay ahead.

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PRNEWS PR Thought Leadership on LinkedIn Online Workshop

Learn how to leverage LinkedIn to position your clients and executives as thought leaders, enhance your PR strategies, and master the platform’s unique features. Level-up up your LinkedIn skills with actionable insights and practical tips that will impact your communications initiatives immediately.

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Media Relations

Ask a Journalist: Tanya Christian of Consumer Reports on Why Journalists and Publicists Need to Rekindle the Relationship

[Editor’s Note: Ariane Lovell, Senior Vice President, Media Relations, NY Health and Multicultural Earned Media Lead at Weber Shandwick, is taking the lead for our reinvigorated “Ask a Journalist” series. First up? A conversation with Tanya Christian, multimedia content manager at Consumer Reports and former news & politics editor at ESSENCE.] Ever wonder what really […]

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Branding/Marketing

Five Ways to Build a Better Rapid Response Program

Reporters need color commentary and deeper analysis on breaking news, your clients need coverage in outlets that won’t cover product news directly, and you need to improve your media relationships. Rapid response works in all of these cases.

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Digital & Technology

TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move

Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.

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Media Relations

Spinning Our Own Spin: The Ethics of PR

PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.

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Crisis Management

PR Roundup: Jason Kelce’s Public Crisis, X Unblocked and the State of PR Measurement

This week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.

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Digital & Technology

CCOs Reveal Best Practices for AI, Social Media and Other Digital PR

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.

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Branding/Marketing

PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

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