PR/Comms
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Artificital Intelligence for PR: A PRNEWS PRO Online Training Workshop
AI is no longer the future of PR—it’s the present. The PRNEWS Pro Training Series returns with Artificital Intelligence for PR, an essential deep dive into how AI is reshaping public relations, from supercharging workflows to sparking creativity to ensuring ethical and responsible AI adoption.
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2025 PRNEWS Top Women Awards
PRNEWS’ Top Women Awards is now accepting nominations for the 2025 class of honorees. Year after year, this esteemed awards program acknowledges the innovating, ceiling breaking women dominating the communications industry. If you know a leader who fights for her voice to be heard, navigates a team through a crisis with poise and inspires others […]
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Digital & Technology
Four Tips for Implementing AI in Health Communications
According to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.
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Diversity, Equity & Inclusion
How Communicators Can Safeguard DE&I With a Rebrand
Now more than ever, communicators need to play the long game to protect DE&I. Our author provides recommendations for how communicators can shield DE&I during this reputation-building era.
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Branding/Marketing
PR Roundup: The News and Employee Wellness, Waffle House’s Announcement, Super Bowl Trends
This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.
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Crisis Management
How TikTok’s Disappearance Became a PR Masterclass
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.
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Branding/Marketing
The Psychology of Gen Z’s Historical Nostalgia: What Brands Need to Know
In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They’re deeply nostalgic for eras they never experienced firsthand. This “historical nostalgia” among Gen Z offers a compelling window into how digital natives creatively engage with the past to meet psychological needs and navigate contemporary challenges—a phenomenon that brands must understand to forge meaningful connections with this generation.
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Branding/Marketing
Super Bowl Brands Embrace Multi-Platform Campaigns
For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.
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Digital & Technology
How Communicators Can Compete with the Rise of AI-Generated Content
Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?
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Corporate Social Responsibility
How Businesses Can Build Brand Capital Amid Shifting Voter Sentiment
With Congress slated to consider a host of measures that could profoundly impact businesses in 2025—ranging from taxes to trade to artificial intelligence—it’s more important than ever that business leaders leverage a trusted army of authentic stakeholders and validators. Our author outlines the ways in which communication teams can take up this task, through proactive and creative storytelling.
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