Topic

Experiential

  • B-to-B Events

    From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor

    Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies. More than 1,000 exhibitors presented their devices and services at Orlando’s Orange County Convention Center, March 11-15. HIMSS24 brought health IT solutions to life through a vibrant, multifaceted exhibition environment. We rounded up 17 booths that pulled us in.

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  • B-to-C Events

    Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’

    Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic […]

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  • B-to-B Events

    Going Guerrilla at SXSW: Three Lessons from Shipt

    Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter at SXSW, but sometimes it’s the smaller, nimbler campaigns that make the biggest splash.

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  • B-to-B Events

    HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere

    Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of […]

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  • B-to-B Events

    The Brief: Rainbow Hunting and Mountaintop Skincare

    This week’s hot takes on hot topics in experiential marketing cover skincare on the slopes, a sexy construction event and St. Patrick’s day rainbow hunting.

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  • B-to-B Events

    Exhibit Trends at HIMSS24: Scavenger Hunts, Techy Coffee Bars, Gamification

    More than 30,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,000 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers. Along […]

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  • Trade Shows

    Natural Products Expo West 2024: Five Booth Trends on Display

    Beet gummies? Power bars fueled by renewable energy? Noontropic mushrooms that “improve your thinking”? All were on display at Natural Products Expo West that took over Anaheim Convention Center, March 13-16. The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as […]

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  • Trade Shows

    Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

    You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room. It involves planning and coordination, communication with internal stakeholders, vendor relationships, on-site setup and logistics, and post-event evaluations. And when it comes […]

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  • Trade Shows

    Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

    Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to […]

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  • B-to-B Events

    ~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology

    The savviest brands at SXSW recognize that their activations need to be steeped in big, bold, buzz-worthy strategies to have a shot at capturing mindshare—and let’s just say that ~Pourri understood the assignment in its debut at the annual festival this year.

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