Experiential
-
B-to-B Events
Women in Events 2025: Meet Becky Katz Davis
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m hyperaware of how people move and flow in any space. It’s easy for guests to bottleneck, and nothing […]
From
-
B-to-B Events
Women in Events 2025: Meet Shanise Anderson
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. If you could change something about the industry, what would it be? I’d love to see the industry strike a better balance between flash and function. At Coachella, for example, […]
From
-
B-to-B Events
Women in Events 2025: Meet Ashley Jex Wagner
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. How organizers are engaging with their audience and if the experience is connecting with them. If you could change […]
From
-
B-to-B Events
Women in Events 2025: Meet Jenn Cammarota
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m always looking at how well brands are integrated. The best partnerships feel like a natural fit. They’re clever, […]
From
-
B-to-C Events
The Brief: Turkey Spas and Stonehenge Stunts
This week’s hot takes on hot topics in experiential marketing cover turkey spa days, hygiene in the Henkel House and a “Doctor Who” stunt at Stonehenge.
From
-
B-to-C Events
Experiential Marketing Trend of the Week: Hotel Takeovers
Identifying the right venue for the right experience is among an event prof’s top challenges, but upscale-leaning brands have been solving for the pain point by checking into hotels to host pop-up experiences that offer atmosphere, built-in amenities and plenty of space to spread out. From rooftop retail cabanas to self-care suites, here’s how marketers […]
From
-
B-to-C Events
Field Report: Everything We Experienced at Netflix House Philadelphia
Tucked inside a suburban mall about 19 miles outside of Philadelphia sits a vibrant playground where lights, cameras and calls to action transform superfans into the heroes and villains from their favorite films and series. The fog is thick, the plots love twisting, and the rivalry is real. Welcome, outcasts, pirates, demon hunters and debutantes… […]
From
-
B-to-B Events
IAAPA Expo 2025: Sights, Sounds and Scents from the Attractions Industry’s Annual Show
The week before Thanksgiving marks IAAPA Expo’s annual return to the Orange County Convention Center and takeover of Orlando’s I-Drive tourist district, gathering the global attractions industry for a week of conference sessions, show floor exploration, networking and celebrations. From Nov. 17-21, more than 40,000 professionals took part in 170-plus education events and walked a […]
From
-
B-to-C Events
NBCUniversal Breaks Down its Growth Strategy for BravoCon and Brand Partners
Social media algorithms were buzzing this past weekend as one of the industry’s titans of superfan events, BravoCon, went down in Las Vegas. Beyond the tea that was spilled and the spicy moments that emerged at more than 100 panels, parties, reunions, game shows, photo ops and off-site celebrations, 22 brand partners—15 of which were […]
From
-
B-to-B Events
Internal Engagement: Six Insights from Ford’s Employee-Dealer Event Playbook
From Ford’s perspective, both employees and dealers are the brand’s greatest ambassadors, and that makes nurturing the relationship between the two parties essential to the overall health of the business. To ensure those partnerships thrive, the automaker hosts a variety of live events and experiences throughout the year, from the Driving Ford+ Program to the […]
From
