Experiential
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B-to-C Events
The Brief: Toy-Sized Showrooms and Fantasy ‘Foodball’
This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.
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B-to-C Events
Miami Art Week: 10 Experiential Ideas Worth Stealing
Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale event’s ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and […]
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2025 Ex Awards
Welcome to the world’s largest recognition program for experiential marketing. For 23 years, the Ex Awards has shined a global spotlight on the power of brand experiences and the best use of face-to-face marketing. The biggest brands and agencies in the world compete each year, and the program is judged entirely by brand-side marketers. Enter […]
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B-to-C Events
A More Experiential Era in Pop Star Sponsorships
Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with […]
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B-to-C Events
As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App
TikTok is set to go dark in the U.S. on Jan. 19, as the Supreme Court upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right.
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CES 2025
BMW ‘Shrinks’ Product Experts (and Tim Meadows) in its CES 2025 Experience
The façade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did. The talk of the show this year, the experience at the Las Vegas Convention […]
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CES 2025
Q&A: 10 Minutes with Amelia Hay of AARP Innovation Labs on the Floor at CES 2025
AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market. The sprawling dual exhibit featured emerging technologies from 24 startups on one side […]
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CES 2025
CES 2025: Newcomers, Block Parties and Heroes on the Show Floor
First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering […]
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CES 2025
29 Questions at the Panasonic CES 2025 Experience
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? 🎤✨ We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look that’s part insight, […]
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CES 2025
New Event Technology Unveiled at CES 2025: Introducing XtendLive
Easy to use. Simple to set up. Deep data and analytics. We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. More from CES 2025: […]
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