Experiential
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B-to-C Events
The Brief: Floating Pigeons and Tea Breaks
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks and Keep It Canadian Fridges.
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B-to-C Events
Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’
The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.
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B-to-B Events
Experiential Trend of the Week: Relaxed Connection
From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the game on networking, environments for business connection today are casual, comfortable and creative. And event marketers are digging designs and tactics that deliver on it all. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to […]
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B-to-C Events
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor
Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded […]
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B-to-C Events
What’s Your Event Vibe? Inside a Low-key Fujifilm Launch
Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and […]
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B-to-B Events
Quest Shares Pro Tips on Leveraging a Host City as an Event Theme
When it comes to choosing a host city, some event marketers are taking a cue from the real estate industry’s No. 1 priority: location, location, location. Consider Quest Software, which this year presented NXT, its annual internal sales kickoff, in Boston at the historic Park Plaza Hotel. The locale wasn’t just selected out of convenience […]
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B-to-B Events
B-to-B Dream Team 2025: Meet Jimmy Knowles
When Jimmy Knowles landed his first job, it was like a scene plucked straight out of a movie.
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B-to-C Events
The Brief: Giant F1 Helmets and Goldfish Retrieval Services
This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval Services and potty-training parties.
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Agency Life
Q2: Event Industry People News, Moves and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Submit your news here. Promotions & Hires George P. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Bruder takes the helm from Chris Meyer who after 12 years of […]
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Agency Life
Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection
The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet […]
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