Experiential
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B-to-B EventsMeet the Honorees: The 2025 WatchlistThe second annual Watchlist, presented by Proscenium, recognizes the most influential brand-side people in experiential marketing—agnostic of age, title, tenure or level. 
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B-to-B EventsB-to-B Dream Team 2025: Meet Nefra MacDonaldThe road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was certainly rerouted a few times before she arrived in the industry—look no further than her law degree. 
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B-to-C EventsThe Brief: Pedal-Powered Stores and Alternate RealitiesThis week’s hot takes on hot topics in experiential marketing cover pedal-powered mobile shops, colonial-themed commuter pop-ups and The Artifact. 
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B-to-B EventsThe Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC TrendwatchSwapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month. 
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B-to-C EventsExperiential Marketing Trend of the Week: Sweet Shops“Little treat” culture has permeated the zeitgeist—and the experiential marketing industry. Indeed, what was once viewed as a fleeting trend has become a data-backed behavioral shift that is influencing the way marketers approach IRL engagement. With younger generations continuing to invest in small pick-me-ups as a means of self-care, brands have been activating pop-up sweet […] 
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B-to-C EventsFrom Barilla to Duracell, F1 US Grand Prix 2025 Draws New Brand Activations in AustinEverything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1 calendar since 2012, the Formula 1 MSC Cruises United States Grand Prix welcomed 380,000 attendees to the Circuit of The Americas (COTA), Oct. 17-19. Over the weekend, F1 announced a contract extension to host the race at the Austin, TX, […] 
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B-to-B EventsCanva World Tour: 10 Takeaways from the ‘World’s Biggest Design Education Movement’Canva can’t be contained. Since launching the inaugural Canva World Tour on Oct. 1, the whimsical brand has been bursting into conferences, community hubs, brand campuses and local streets around the globe on a mission to accomplish 1 million trainings in the month of October, and nurture its robust community of users. From a mobile […] 
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B-to-C EventsThe Brief: Charm Bars and the World Cup ‘Treatment’This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman Experiences and checkered takeovers. 
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B-to-B EventsExperiential Marketing Trend of the Week: Curious ColumnsOn the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances. But this year, we’re drawn to height of another kind—columns and towering booth elements that feel monumental and stick out in a sea of walls or lack thereof. […] 
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Trade ShowsBig Machines, Big Ideas: How Exhibitors Engineered Engagement at Pack Expo 2025Pack Expo welcomed more than 50,000 packaging and processing professionals to the Las Vegas Convention Center Sept. 29 through Oct. 1. Produced by PMMI, the Association for Packaging and Processing Technologies, the show displayed innovation across a record-breaking 1 million square feet of space, the largest in its 30-year history. According to PMMI president and […] 
 
	 
	 
	 
	 
	 
	 
	 
	 
	