Experiential
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B-to-C Events
From Jersey Mike’s Shore to Visa Print Shop, Top 12 Activations at Super Bowl LX Experience
Fans descended on San Francisco’s Moscone Center for the Super Bowl Experience, presented by Jersey Mike’s, Feb. 3-7, with exhibit halls packed with opportunities for meet-and-greets with NFL players and legends, football skills engagements, and freebies from brands. The convention center’s multistory setup created quite a spread for the booths, but the vibe still felt […]
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B-to-C Events
Valentine’s Day Ideas: High Tea, Hidden Diamonds, Human Cranes and More
McNugget Caviar, anyone? How about a box of conversation hearts themed around the U.S.’s weakened economy? Or, perhaps you’d like to bid on a $35,000 diamond ring shaped like a can of BuzzBallz? Valentine’s Day is always an opportunity for marketers to spark brand love, and this year has yielded some particularly steal-worthy ideas. We’re […]
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B-to-B Events
10 Minutes With… Todd Fairbairn, Head of Marketing and Brand at Emotiv Mobility
“The future is not just what gets imagined. It is what can be built, powered, and scaled,” was the message of Emotiv Mobility, a logistics and manufacturing services provider specializing in sustainable transportation and supply chain integration, at CES 2026. The brand made its official debut at the global event with a 4,000-square-foot exhibit—its first […]
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B-to-B Events
Throwback: Six Trade Show Exhibit Trends from 2016
Have you dug up your 2016 photos yet? Trade shows were booming, the next generation to be catered to was millennials, the Electronic Entertainment Expo was still around, VR headsets were all the rage, and Pokémon Go was expected to take augmented reality mainstream. Some things, however, were still relatively the same as they are […]
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B-to-C Events
Our Ride Through San Francisco on the Fashion-driven Smirnoff Trolley at Super Bowl LX
Experiential real estate is both in demand and sometimes too expected during the Super Bowl, but Smirnoff carved out a local niche for itself as the Official Vodka Sponsor of the NFL when it pulled into San Francisco on a fully branded trolley. The Super Bowl LX campaign targeted influencers and aligned the brand with […]
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B-to-C Events
How Uber Eats Invited Fans to Investigate a Super Bowl Marketing Conspiracy
Was football invented to sell food? That was the question at the center of Uber Eats’ activation at Super Bowl LX Experience at Moscone Center in San Francisco. The brand asked football fans to get to the bottom of the conspiracy, inviting them into an enclosed footprint with exterior and interior walls covered in large-print […]
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B-to-C Events
How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans
Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them.
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B-to-C Events
The Brief: Spicy Brunches and Home DeCoors
This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.
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B-to-C Events
Experiential Marketing Trend of the Week: Mountaintop Activations
Temperatures are low but engagement is high this winter as brands bundle up and take their tactics to the slopes. Between the hype around the 2026 Winter Olympic Games, the revamp of X Games Aspen and a particularly snowy season for much of the U.S., it’s no wonder event profs are embracing the cold weather […]
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B-to-B Events
Watch: January 2026 Experiential News Commentary
From a Netflix Zoltar to an FX beauty lab to a Dogfish Head time bank, we weigh in on this month’s experiential news.
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