Sports Business
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Cynsiders
Going Global with DAZN
Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander Berlinski, SVP, strategy and business development, talks global strategy. What markets are responding best to football? Regarding market responsiveness, the NFL has increased its international presence by hosting regular-season games outside the U.S. The NFL’s international expansion strategy […]
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Cynsiders
A New Era of Kids TV
Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo Pino, CEO and Creator of audiovisual production company Smilehood (“Plim Plim”), shares insights on how children’s content execs must adapt in 2025 by combining established concepts with innovative strategies to find a way forward. The oversaturation of children’s content in […]
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Cynsiders
Super Bowl Strategy
Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and Live Investment, GroupM US, talks Super Bowl Strategy. How will this year’s Super Bowl game look different than last year? Together, influencers and celebrities will create a powerful dynamic in this year’s Super Bowl. Featured prominently in this year’s creative, influencers […]
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Cynsiders
Ahead of the Game
How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign today? We asked Sean Cunningham, President and CEO of the VAB, and Will Trowbridge, Founder and CEO of Saylor, to weigh in. Said Cunningham: “In terms of Super Bowl advertising strategies, over the last few of years we’ve seen more […]
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Cynsiders
Marketing: The Next Frontier
Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and digital out-of-home advertising will converge for performance and brand marketers. Here, he shares his thoughts on AI opportunities, audience trends, and more shaping the future. As video consumption continues to fragment across platforms, what do you see as the biggest […]
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Cynopsis: Sports
Cynopsis Sports 1/28/25: Closing the Venu
Tuesday January 28, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. CLOSING THE VENU As galvanizing as Venu Sports’ entrance into the streaming world was, so was its abrupt conclusion. On the same day that Fox, Disney and Warner Bros. Discovery were set to begin oral arguments with […]
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Cynsiders
What Happens If Time Runs Out For TikTok?
TikTok has gotten a reprieve from President Trump, but the threat of a ban still looms. Don’t push the panic button, advises Natalie Andrews, Manager of Social Operations at Adtaxi. How would a TikTok ban impact advertisers? For marketers, the prospect of a TikTok ban represents a major disruption, as it forces an immediate pivot. […]
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Cynsiders
GenAI: Changing the Marketing Game
Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of their content at a scale never seen before. Peter Daboll, Head of US at AI platform DAIVID, talks about the transformation – and the Super Bowl. How is GenAI disrupting the ad testing market? GenAI, or AI more generally, […]
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Cynopsis Sports Media Awards
The Sports Media Awards honor the best in sports programming, marketing, and talent, celebrating the innovators and leaders shaping the industry. From standout hosts to groundbreaking campaigns, this program recognizes excellence across all platforms.
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CES 2025
Retail Media, News, and Next-Gen Advertising Take Center Stage at CES
CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too.
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