Topic

Sports Business

  • Cynsiders

    For New York Life, When the Whistle Blows, the Real Story Begins

    New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and Matt Turner off the pitch and into the moments that actually made them. Coaches. Family. Mentors. The people behind the players. The series is built around the relationships and support systems that shaped three very different paths to the world […]

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  • Cynsiders

    Why Local Media Sellers Need Different Tools Than National Buyers

    By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than ever. As local TV revenue fragments across channels and competition for advertising dollars intensifies, many organizations no longer have the staffing models that once supported dedicated planners, traffickers, analysts, and account managers. The work still needs to get done. Increasingly, […]

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  • Cynsiders

    Time is Money. But Is It?

    Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens the traditional relationship between time and value?   Zach gained low-level advertising fame for the wrong reason.   In an anecdote that has circulated in agency circles for years, Zach was taking multiple freelance assignments simultaneously, collecting day rates from […]

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  • Cynsiders

    Lead the Disruption or Lose Your People

    AI isn’t just changing jobs — it’s testing leadership. David Grossman of The Grossman Group has seen what separates executives who navigate restructuring successfully from those who don’t. Spoiler: it’s not strategy. It’s communication How should executives communicate AI-related layoffs to the rest of the organization ? How matters more today in an AI-related layoff […]

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  • Cynsiders

    Not All Reach Is Equal: Why Creator TV Is the New Holy Grail for Engagement-Driven Brands

    By Aaron DeBevoise, CEO of Spotter Reach is abundant. Media buyers see this play out every quarter: you can purchase impressions at scale across dozens of platforms, hit your GRP targets, and still watch your client’s brand slide past an audience that never looked up from their scroll. Volume and attention are not the same […]

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  • Cynsiders

    Rise to the Occasion: Books, Hollywood, and the Art of Adaptation

    Rise Literary recently launched a partnership with veteran TV producer Joy Gorman to help guide authors for book-to-screen adaptations. The partnership will also launch a publishing imprint with Simon & Schuster that focuses on connecting TV and film IP with publishing opportunities.We caught up with Kristen McGuiness, CEO & Publisher of Rise, to talk book-to-screen […]

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  • Cynopsis: Sports

    Cynopsis Sports 05/26/26: Netflix Gets Upfront and Personal With the NFL

      Tuesday May 26, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The best in sports media are headed to New York. The 2026 Cynopsis Sports Awards take place June 4, and this year’s finalist lineup reads like a who’s who of the industry — ESPN, NBC, Fox Sports, Prime […]

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  • Cynsiders

    The Art of the Edit

    For editors working at the highest levels of unscripted television, the job is as much about shaping a story as it is about cutting one. Few understand that better than the team at Outpost, the St. Louis-based post-production company behind HBO’s sprawling docuseries “U.S. Against the World.” Lucas Harger, a film and commercial editor and […]

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  • Cynsiders

    The New Upfront Playbook

    Two of WBD Advertising’s top executives — Ryan Gould, President of Go to Market, and Bobby Voltaggio, President of Platform Monetization — put their heads together to share what’s driving the conversation this Upfront season, and where premium video is headed next.   What do you think is the most significant trend this Upfront season? […]

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  • Cynsiders

    Meeting Audiences in Motion: On-the-Go Video’s Role in a Fragmented Media Landscape

    As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where — and how — they reach consumers. On-the-go video has emerged as a compelling answer, capturing audiences in real-world moments before decisions are made, not after. Andrei Maglica, RVP of Client Partnerships at GSTV, talks about how out-of-home video is […]

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