Cynopsis Archives - Page 25 of 47

06/13/22: BIG3 preps for the Big 5

Monday June 13, 2022 Saturday will see BIG3 tip off season five with a trio of games running at Credit Union 1 Arena in Chicago. Content will be carried by CBS and Paramount+ with the league sporting new and extended partnerships, events and offerings (such as NFTs) this year. Running 12 weeks, the regular season […]

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Cynopsis: Esports

06/09/22: Overwatch League’s Miller talks future

Thursday June 9, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Bolstered with the upcoming launch of Overwatch 2, Overwatch League hit Texas once again this season, this time for the live Dallas Fuel Kickoff Clash, with the event generating 7.3 million hours watched across 146 hours of airtime, […]

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Cynsiders

Moving to a Bias-Free Future

A SeeHer Series Georgia-Pacific was the first movement member to pursue a SeeHer Bootcamp and has since conducted additional training sessions. The company has integrated GEM® and other SeeHer advantages into its ongoing process, moving closer to a bias-free future. Supervising the evolution is packaged goods marketing veteran Laura Knebusch, who has held multiple leadership […]

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Cynopsis: Esports

06/01/22: FOX completes its NFL A team

Wednesday June 1, 2022 FOX Sports named three-time NFL Pro Bowler Greg Olsen as this season’s lead NFL analyst, joining play-by-play announcer Kevin Burkhardt in the booth. Erin Andrews and Tom Rinaldi, along with rules expert Mike Pereira, round out the team as they prepare for the network’s top regular and postseason games – culminating […]

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Cynsiders

AAPI Representation: How Do We Get Where We Want to Be?

A SeeHer Series The Asian American Pacific Islander (AAPI) community is a diverse, complex, and multidimensional market of 25 million in the U.S. that commands well over $1 trillion in spending. Yet, AAPI economic power is often ignored. As we approach the end of Asian/Pacific American Heritage Month, SeeHer has launched several powerful initiatives to […]

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Cynopsis: Esports

05/27/22: Major League Soccer added Caterpillar as a partner

Friday May 27, 2022 Caterpillar locked in a multi-year sponsorship with Major League Soccer with an eye to “amplify the Caterpillar brand to a broader, more diverse audience in the United States and Canada and to engage with the League’s passionate fans more deeply.” As a part of the sponsorship, MLS will work with Caterpillar […]

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Cynopsis: Esports

05/26/22: Oakley forged its first org deal with Envy Gaming

Thursday May 26, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Note: Cynopsis Esports will be dark next week and return on June 9. After testing the waters of esports via a deal with Scump, Oakley is now going deeper, locking in its first-ever sponsorship with an esports organization […]

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Cynopsis: Esports

05/25/22: Pepsi renewed its deal with the NFL but will no longer sponsor the halftime show

Wednesday May 25, 2022 Pepsi is bowing out of sponsoring the NFL’s Super Bowl Halftime Show, but renewed sponsorship rights with the league, allowing the company to use NFL premium rights for its brands, including Frito Lay and Tostitos. As part of the deal, Pepsi gets pouring rights at top NFL events, including the NFL […]

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Cynopsis: Esports

05/23/22: The Famous Group talks about its marketing innovations

Monday May 23, 2022 Last week saw Chipotle make a big entrance during the Colorado Avalanche’s second round Stanley Cup Playoff series against the Blues at Ball Arena in Denver. Teaming up with The Famous Group, the award-winning fan experience technology company, the brand debuted a new mixed-reality ad that made history as […]

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Cynopsis: Esports

05/20/22: DAZN and Golden Boy locked in another carriage deal

Friday May 20, 2022 DAZN and Golden Boy sealed a multi-year, multi-fight partnership designed to “deliver championship boxing and unearth the next generation of boxing talent.” The venture expands on the relationship first inked in 2018 with a five-year deal. The partnership will include championship fight nights alongside a new prospect development series titled Golden […]

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Sports Business