Sports Business
-
Cynsiders
Will This New Attention Metric Be Video Advertising’s Greatest Asset?
By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]
From
-
Cynsiders
Creating an Emotional Connection
Nat Geo’s limited series “A Small Light,” based on the true story of Miep Gies, one of the people who hid the family of Anne Frank from the Nazis during World War II, premieres May 1 on Nat Geo and next day on Disney+. EVP of Global Scripted Content and Documentary Films, Carolyn Bernstein, talks […]
From
-
Cynopsis: Esports
04/20/23: Millennials are the largest untapped market in gaming
Thursday April 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Millennials are the largest untapped market in gaming, with more than 52% of the demographic ranking gaming as their No. 1 interest in a study by Fandom. Fandom’s “Inside Gaming” study, a consumer survey that tracked […]
From
-
Cynsiders
Goodbye Multi-Touch: A New Era of Audience Attribution Begins
By Justin Thompson, General Manager of Identity and Healthcare Services, Semcasting As we’ve moved into a more multi-channel, multi-device world, multi-touch attribution (MTA) has stepped into the spotlight. The problem is that MTA is notoriously hard to do. Not only is it complex and often difficult to convince senior leadership to prioritize, but, it also […]
From
-
Cynsiders
Moving FAST in a New Direction
An obsession and oversaturation of big-budget content is unsustainable for streaming platforms and unrealistic for smaller productions to compete with, says documentary producer Paul Epstein (“Into the Wild Frontier,” “Who Killed Robert Wone”). Here, he offers a few words of advice. You say oversaturation of big-budget content is unsustainable and unrealistic. What is your experience […]
From
-
Cynsiders
Why Earth Day Never Gets Old
While she strongly believes the earth is in trouble, Françoise Joly, Head of News & Current Affairs for TV5MONDE, decided to take a different tack for Earth Day 2023 as executive producer of “À la Vie, À la Terre: The Republic of the Congo” (To Life, To Earth: The Republic of the Congo – English […]
From
-
Cynsiders
The Wild Ride of Speedvision
“Radford Reborn” premieres today, April 14, following historic British automotive company Radford Motors as it sets out to create the Radford Type 62-2, a reimagined version of the fabled Lotus Type 62. The docuseries can be found on Speedvision, a cable channel relaunched last year and headed by Bob Scanlon, who co-founded the original in […]
From
-
Cynopsis: Esports
04/13/23: The Super Mario Bros. Movie’s record-setting release
Thursday April 13, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. The Super Mario Bros. Movie’s record-setting release makes this as good a time as any to talk about the intersection of entertainment and the video games industry. Film and TV adaptations of games were an often-panned, […]
From
-
Cynopsis: Esports
04/06/23: Creatives are starting to tap into the true power of the Unreal Editor for Fortnite
Thursday April 6, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Creatives are starting to tap into the true power of the Unreal Editor for Fortnite, and the maps, gameplay and other creations have inspired industry experts to reexamine the potential of the metaverse. Epic Games released […]
From
-
Cynopsis: Esports
03/30/23: Misfits’ journey from esports organization to something more
Thursday March 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Misfits’ journey from esports organization to something more continued this week with the announcement of Pixel Playground, a Roblox game studio co-founded by two recent additions to Misfits: co-owners and Misfits creative directors Kreekcraft, the world’s […]
From
