Sports Business
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Cynopsis: Esports
06/01/23: The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks
Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]
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Cynsiders
The Long, and Mostly Short, of Connecting with Gen Z
Connecting with Gen Z means thinking small – at least in terms of length of content. Leo Fernandez, Senior Director of Creative Development at Team Whistle, explains how to make short form content resonate. Why should brands and publishers be focused on crafting and implementing a short form content strategy? The popularity of short-form videos […]
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Cynopsis: Esports
05/25/23: TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot
Thursday May 25, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot and move into a different competitive region, founder and CEO Andy Dinh confirmed. The team, which […]
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Cynopsis: Esports
05/18/23: Google’s latest Search Lab product could spell disaster for a myriad of gaming organizations and industries
Thursday May 18, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Google’s latest Search Lab product could spell disaster for a myriad of gaming organizations and industries that rely on search engine optimization and Google’s current layout to drive traffic, generate programmatic revenue and ensure discoverability for […]
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Cynsiders
Closing the Gender Gap
A SeeHer Series By Yuko Furuichi, CEO at and President of Comexposium Japan My entire career has been focused on driving growth and innovation in digital media and advertising technology. I started my journey on the agency side, working for companies like CyberAgent, but quickly realized my passion for sparking connections and innovation could help […]
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Cynsiders
PR Guy Goes to the “Other Side”
Long-time media and advertising industry PR guy Mark Braff, who retired in late 2020, now finds himself in what he calls the “odd” position of being the interviewee rather than the interview facilitator, as he had been for 40+ years. Braff has authored a book, “Sons of Baseball: Growing Up With a Major League Dad,” which was released […]
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Cynopsis: Esports
05/11/23: Microsoft Head of Gaming Phil Spencer made waves
Thursday May 11, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft Head of Gaming Phil Spencer made waves last week in addressing Xbox’s third-place spot in the console market, the failure of the publisher’s latest original IP and the challenges in shifting consumer perceptions after the […]
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Cynsiders
“On Patrol Live” Gets Results
By Charlotte Dulany “On Patrol: Live,” a REELZ original docuseries following police officers in real time, shares stories of car chases, wanted felons and missing persons. The series was recently handed a 90-episode renewal through January 2024, and is available to stream on Peacock and on demand. Cynopsis spoke with series host Dan Abrams and […]
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Cynsiders
How C-Suite It Is: The Power of Women’s Sports Goes Audible
Audible Originals’ 10-part series “She Got Game: Inspiring Women, Inspired by Sports” illustrates the compelling link between female sports participation and career success. Notable guests include Laila Ali, Chelsea Clinton, Aisha Tyler, Shawn Johnson, Dany Garcia and Sheila Johnson. Award-winning sports journalist, Bonnie Bernstein, who serves as the series’ creator, host and executive producer, discusses […]
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