Sports Business
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Cynsiders
On the Move: BBC Studios
Three months ago, BBC Studios put global syndication and ad sales under one roof, a move aimed at unlocking growth that included the promotion of Tara Maitra to Chief Commercial Officer, Global Distribution,. Maitra tells Cynopsis how it’s going so far. As not all in the industry immediately think of the BBC as a commercial […]
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Cynopsis: Esports
11/03/22: Riot brings in $20 million from Champions bundle
Thursday November 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Global head of VALORANT esports Liam Faria announced Wednesday at the Esports Business Summit that Riot Games brought in more than $20 million from its 2022 VALORANT Champions bundle, an in-game cosmetic package centered around the world championship […]
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Cynsiders
ID Works to Shift the Stigma Around Domestic Violence
ID is amplifying increased awareness around Domestic Violence Awareness Month this October with the launch of its “No Excuse for Abuse” campaign partnership with domestic violence organizations One Love Foundation and NO MORE. Jason Sarlanis, President of Crime & Investigative Content, Linear and Streaming, Warner Bros. Discovery, explains why the true crime network has a responsibility to step […]
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Cynopsis: Esports
10/27/22: Riot debuted Premier in alpha for VALORANT
Join SuperAwesome and a panel of marketers from adidas, Victoria’s Secret & Co.’s newest tween brand happy nation, and Publicis Sports & Entertainment on 11/2, to learn how they approached their next gen projects. This is a brands-only lunch event taking place at EBS next week. Request an invite now. Thursday October 27, 2022 […]
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Cynopsis: Esports
10/19/22: Updates on the Call of Duty League 2023 season
Thursday October 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Updates on the Call of Duty League 2023 season: The Toronto Ultra will host Major V, and the qualifying stages for Majors will consist of three weeks of online gameplay, during which each team will play five games. […]
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Cynsiders
Making Podcasts Pay Off
Aiming to capitalize on a hot trend, Aliza Rosen launched AYR Media in 2020 with a very specific approach: Mine great stories and produce them first in podcast form; then adapt and sell that IP as TV series and films. At this point, she’s produced and released six different successful podcasts – the most recent, […]
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Cynsiders
Meeting Consumer Demand with Real-Life Gender Representation
A SeeHer Series Advertising has long held the power to influence and shape cultural perceptions. As consumers’ awareness and expectations of gender equality increase, having predictive drivers of success becomes even more critical. In a breakthrough partnership, SeeHer and multinational market research firm Ipsos have released their first joint white paper, Strive for More. The […]
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Cynsiders
Speciale Edition: Univision’s Game-Changing Solution
A SeeHer Series There are 62 million Hispanics in the U.S. today, and more than 31 million of them are female. As the world’s leading Spanish-language media and content company, TelevisaUnivision is the ticket to the dance for brands eager to grow and connect with this massive and influential audience. Even though one out of […]
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Cynopsis: Esports
10/13/22: FIFA kicks of Roblox ball
Thursday October 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FIFA and Roblox unlocked a new partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World – a virtual environment within the gaming platform that “celebrates the power of […]
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Cynsiders
Measuring the Success of Women’s Sports Programming
A SeeHer Series As we celebrate the 50th anniversary of the passage of Title IX, there’s much to cheer about. Yet the game is far from over. The advancement of women’s sports has been slowed by a lack of resources in measurement and comprehensive assessment tools. To meet this challenge, SeeHer’s initiative, SeeHer in […]
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