Cynopsis Archives - Page 20 of 47

12/15/22: The race for sought-after VALORANT partner positions is heating up

Thursday December 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The race for sought-after VALORANT partner positions is heating up as non-partner teams build out rosters to compete for two years of guaranteed partner status in various regional leagues. The battle is most intense in North America, where […]

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Cynsiders

Harnessing the Power of Podcasting

A SeeHer Series Lizzie Widhelm, SVP, B2B Marketing and Ad Innovation at SXM Media, Advertising Hall of Achievement inductee and Pandora’s first salesperson, dives into new research highlighting the rise of female podcast listeners, the opportunities for advertisers to reach this audience, and how the SiriusXM Podcast Network (the No. 1 podcast network with women […]

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Cynsiders

OOH Meets the Moment

Long gone are the times when OOH advertising meant a static billboard. Today’s OOH advertising category includes digital signage that can be changed as rapidly as the weather and brand messaging campaigns that are being further maximized with the utilization of connected TVs, social media, QR codes, programmatic and new spatial capabilities. Julie Radlovic, Group […]

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Cynopsis: Esports

12/08/22: The fallout from the Smash World Tour’s cancellation continued this week

Thursday December 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The fallout from the Smash World Tour’s cancellation continued this week as Panda Global CEO Dr. Alan Bunney was ousted from the organization. Bunney was cited by multiple Super Smash Bros. tournament organizers as having attempted to coerce […]

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Cynsiders

Ready, Player One?

A SeeHer Series The metaverse is upon us, and brands are scrambling to figure what the opportunities are and how to activate them. SeeHer is partnering with Cincinnati agency Curiosity to develop the insights and data marketers need to succeed in cyberspace. In this week’s column, Curiosity Co-owner Ashley Walters, executive director of the agency’s […]

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Cynopsis: Esports

12/01/22: NYT report casts doubt on esports profitability; Fortnite and NFL launch in-game experience; FTC considering battle with Microsoft over ATVI deal

Thursday December 1, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. A New York Times story about the uncertain profitability of esports has made waves in the industry this week. “They certainly pitched us that the growth of these leagues would be meteoric,” Misfits founder and CEO Ben Spoont […]

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Cynopsis: Esports

11/17/22: International Olympic Committee to host the first Olympic Esports Week in Singapore

Thursday, November 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The International Olympic Committee will host the first Olympic Esports Week in Singapore in June 2023, the IOC announced Wednesday. The event, which will take place from June 22-25, “will showcase the best of virtual sports – hybrid physical […]

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Cynsiders

“Gold Rush”: From Green Beret to Gold Miner

Discovery Channel’s “Gold Rush” miner and team leader Fred Lewis is a military veteran whose entire crew is comprised of vets – which is no coincidence. He explains the connection to Cynopsis. How does your training as a Green Beret help with your work as a gold miner? Training to become a Green […]

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Cynopsis: Esports

11/10/22: Worlds 2022 shatters viewership record

Thursday November 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The 2022 League of Legends World Championship set a new record with 5.1 million concurrent viewers across all platforms, according to Esports Charts. The event became the second-highest in esports history in concurrent audience; the Free Fire World […]

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Cynsiders

“Opportunity Knock$” Puts the Real in Reality TV

Jamie Strayer, first-time producer of “Opportunity Knock$,” a not-for-profit TV series that uses technology to help Americans overcome the practical and mental elements of debt, explains how – and why – her show keeps it real. How is this show differ from other reality shows that aim to help people undergoing financial struggles, like “Going […]

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Sports Business