Sports Business

• 

  Cynsiders

  Big TV: Pay Attention

  The speed of change in the media industry is exciting – and in some cases “more than a little scary,” says Ed McElvain, Mediahub’s EVP, Director of P3 (digital platforms and data-driven media buying). McElvain, who will be speaking at the Cynopsis Big TV Conference on a panel about attention measurement, offers a preview of that conversation. What are brands’ […]

  From

• 

  Cynsiders

  Big TV: The New Fan Engagement

  Technology is being used in exciting, sometimes unexpected new ways to engage audiences and consumers.Falon Fatemi, who as CEO of Fireside is at the forefront of monetizing fan experiences, will be among those sharing fresh insights at the Cynopsis Big TV Conference. Here’s a preview.  You’ll be addressing the topic of new ways to engage consumers. What is the […]

  From

• 

  Cynopsis: Esports

  08/31/23: Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title

    Thursday August 31, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title on Saturday in Los Angeles. Evil Geniuses became the first North American organization to win a VALORANT Champions title and made history in some […]

  From

• 

  Cynopsis: Esports

  08/24/23: Nintendo’s drip-feed strategy for highlighting upcoming DLC content

    Thursday August 24, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Nintendo’s drip-feed strategy for highlighting upcoming DLC content in Pokémon Scarlet and Violet is hitting all the right notes in the media and sends an interesting message for marketers in the games space. While The Pokémon […]

  From

• 

  Cynopsis: Esports

  08/17/23: Saudi investment fund Savvy Games Group was the party behind a $2 billion deal with Embracer Group that crumbled earlier this year

    Thursday August 17, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Saudi investment fund Savvy Games Group was the party behind a $2 billion deal with Embracer Group that crumbled earlier this year, according to a report from Axios. Savvy, which has made significant investments in the […]

  From

• 

  Cynopsis: Esports

  08/10/23: This weekend’s Evo fighting game tournament showed just how strong the esports audience still is

    Thursday August 10, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. This weekend’s Evo fighting game tournament showed just how strong the esports audience still is despite ongoing concerns in the industry about the business of competitive gaming. As viewership and attendance of live events continues to […]

  From

• 

  Cynsiders

  Pepsi Celebrates Zero with the NFL

  Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles, who will sport No. 0 during the upcoming season for the first time in NFL history. As the Official Soft Drink of the NFL for over 20 years, Pepsi® is introducing Pepsi® Zero Sugar as the new “Official Zero of the NFL” […]

  From

• 

  Cynopsis: Esports

  08/03/23: Project L, Riot Games’ upcoming fighting game, will be playable at Evo

    Thursday August 3, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Project L, Riot Games’ upcoming fighting game, will be playable at Evo, the largest fighting game tournament in the world, the companies announced. The project codenamed Project L has been years in the making for Riot […]

  From

• 

  Cynopsis: Esports

  07/27/23: The Overwatch League’s future might be in jeopardy

    Thursday July 27, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Overwatch League’s future might be in jeopardy following Activision-Blizzard reportedly significantly reducing its esports staff. The Verge first reported the layoffs along with the news that Overwatch League franchises will vote at the end of […]

  From

• 

  Cynopsis: Esports

  07/20/23: https://www.cynopsis.com/wp-content/uploads/2023/07/valorant-0720.jpg

    Thursday July 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Riot Games first-person shooter VALORANT released in China on July 12 after lengthy hangups in the country’s approval process for the title. First released in June 2020, VALORANT quickly became a globally recognized esport thanks to […]

  From