Ad Tech
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Marketers
Subtracting The Pluses; From Frenemies To Good Old Enemies
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.
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Marketers
How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)
People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week New York.
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Marketers
AI Is Helping Brand Safety Break Free From Blocklists
Brand safety has been broken for a long time. Kieran Geyer, a paid media manager at insurance company Prudential, is still having a lot of the same brand-safety problems today as he did years ago, he said last week during a panel at Advertising Week in New York City. And it’s pretty damned frustrating. Depending […]
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The Big Story
The Trade Desk’s Sell-Side Settlement
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.
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CTV Roundup
It’s Official: TiVo Is No Longer A DVR Company. What Now?
TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?
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AI
Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents
Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.
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AdExchanger Talks
Why Media Quality Should Be The Center Of Attention
Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Marc Guldimann, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” he says.
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Data-Driven Thinking
Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey
I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught. But “zero-click” […]
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CTV Roundup
Here’s What You Missed At Programmatic IO New York’s CTV Panel
If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.
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Data-Driven Thinking
AI Disclosure Requirements: Navigating State Laws And Platform Rules
As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether and how to disclose the use of AI in advertising and other communications. However, even though the number and scope of formal mandates under existing U.S. law that require advertisers to disclose the use of […]
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