Ad Tech
-
Online Advertising
DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate
Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ’s ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager.
From
-
AdExchanger Talks
Marketing In The Age Of AI Answers
The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.
From
-
Data-Driven Thinking
To Build Or Not To Build: 5 Agency Tips For Strategic Tech Investment
Conventional wisdom often suggests performance agencies should stick to what they know best: client service and execution, using existing marketing tools. It’s a compelling argument that promises simplicity, focus and lower CapEx. But this thinking ignores a fundamental reality facing today’s agencies: The market isn’t just oversaturated with options; it’s increasingly commoditized. Every agency has […]
From
-
Marketers
AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed
What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointed Head of CSA, Havas Media Network’s technology, data and analytics consultancy arm, in the North American region. But make no mistake, Carr isn’t […]
From
-
Data-Driven Thinking
SSPs Are Facing Extinction – And Only Bold Differentiation Can Save Them
The Trade Desk recently classified SSPs as resellers and doubled down on a strategy that has been in place for years: establishing direct connections to supply sources. The stated goal is to deduplicate bid requests in pursuit of perfect supply-path optimization, all under TTD’s roof. This strategy shines a spotlight on SSPs, which are now […]
From
-
The Big Story
What Ad Lawyers Are Saying About AI
Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.
From
-
CTV Roundup
Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t)
Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years.
From
-
Marketers
Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP
For this week’s edition of the AdExchanger Commerce Media Newsletter, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in an interesting position – by which I mean the “senior director of media” title. Loredo is a marketer. He spends Shipt’s own budgets […]
From
-
AI
Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio
On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.
From
-
Data-Driven Thinking
No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? […]
From
