Topic

Ad Tech

  • AI

    EssilorLuxottica Leans Into AI To Avoid Ad Waste

    Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline […]

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  • The Big Story

    APIs FTW, But IPs Are TBD

    New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.

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  • Data-Driven Thinking

    Why Meta’s Exit From MRC Audits Should Be A Wake-Up Call For Marketers

    Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online.  When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability […]

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  • AdExchanger Talks

    The Legal Analyst In Google’s Corner

    Vidushi Dyall went from tracking cybercriminals at the Manhattan DA’s office to dissecting online ad empires. In this episode, she breaks down the DOJ’s antitrust battles with Google – and why she sometimes finds herself rooting for the so‑called evil empire.

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  • AI

    How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API

    On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.

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  • Data-Driven Thinking

    Why Your First AdCP Project Is Probably Going To Fail

    Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because you’ve been sold a simplistic dream – a “universal API” for ad tech – and that’s what you’re budgeting […]

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  • The Big Story

    The Power of Prebid

    With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.

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  • CTV Roundup

    Locality Wants Every Ad To Hit Close to Home

    Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking of national reach – not local reach – as their default.

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  • AdExchanger Talks

    Why Medium Said No To Easy Ad Money

    Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

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  • AI

    When Buyers And Sellers Actually Talk To Each Other, Campaigns Run Better (Who Would’ve Thought?)

    A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO […]

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