Ad Tech
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Marketers
Comcast Might Be Losing Revenue, But Not NBCU’s Peacock
Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, according to Chief Financial Officer Jason Armstrong. Comcast has confidence in “a healthy Peacock subscriber base” and strong content across entertainment and news, Armstrong told investors during the company’s quarterly earnings report on Wednesday. […]
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The Big Story
The Ad Tech Verdict On Google And Third-Party Cookies
Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party cookie opt-ins, further preserving third-party cookies. Go inside this momentous news.
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Online Advertising
The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising
Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore. Using pejorative labels, like “surveillance advertising,” for example, “does nothing to help us understand the practice,” said Christopher Mufarrige, the newly appointed director of […]
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Marketers
How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds
Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ad agency, navigating the same tariff craziness, as well as the flood of Temu advertisements that are being pulled from the US market. And that’s not to mention the platform AI solutions all looking to […]
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Data-Driven Thinking
Unpacking Google Breakup Proposals: New Rules, New Risks For Marketers
A long-simmering antitrust battle concerning Google’s ad tech business has reached a decisive turning point. On April 17, 2025, US District Judge Leonie Brinkema ruled that Google violated sections one and two of the Sherman Act. She found that Google monopolized the open-web display publisher ad server market (via DFP) and the ad exchange market […]
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The Big Story
Ta-Ta To US Temu Ads
Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.
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Data-Driven Thinking
The Brand Safety Myth: Why Most Marketers Don’t Need Brand Safety Verification
When I started working with marketers in the early 2000s, they were advertising on fewer digital channels than today, and there were fewer nefarious challenges, like fraud and malicious advertising attacks. But brand marketing has gotten more challenging over the years. Today, marketers expect their partners to monitor and measure viewability, engagement and conversions, because […]
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Data-Driven Thinking
Undermining Ourselves: How Advertising Keeps Getting Standards Wrong
Many well-intentioned advertising standards efforts gather digital dust. Others have even shut down in the face of lawsuits claiming insufficiently broad industry engagement. Why? Because we mistake the release of a proposal for the achievement of standardization and create more noise than clarity. My standards journey began with IAB’s Future of the Cookie (FotC) working […]
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CTV Roundup
VideoAmp’s Vampfront Event Proves The Measurement Company Is Out For Blood
When Executive Chairman Peter Liguori kicked off VideoAmp’s “Vampfront” presentation on Tuesday by encouraging more people to sit in front with a joke – that contrary to the popular idiom, he does bite, actually – of course I started thinking about my favorite pop culture vampires.
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The Big Story
Riffing On Tariff Tiffs And Risks As Uncertainty Reigns
The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.
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