Ad Tech
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CTV Roundup
Here’s What You Missed At Programmatic IO New York’s CTV Panel
If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.
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Data-Driven Thinking
AI Disclosure Requirements: Navigating State Laws And Platform Rules
As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether and how to disclose the use of AI in advertising and other communications. However, even though the number and scope of formal mandates under existing U.S. law that require advertisers to disclose the use of […]
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The Big Story
The Big Story LIVE: AI Unleashed
Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.
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Marketers
Advertisers Need Easy Access To DSPs – But AI Is Changing What That Access Looks Like
A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the ad tech world, there have been huge shifts, too, notably with the rise of AI infiltrating everything from campaign optimization to creative. Mike Hauptman, co-founder of AdLib and former MediaMath exec, is confident that the […]
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AdExchanger Talks
The Economist’s POV On Remedies For Google’s Ad Tech Monopoly
In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.
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Data-Driven Thinking
How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage
If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations. So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies, […]
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Data-Driven Thinking
The High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold Standard
The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed measurement methods that systematically overstate performance and misallocate resources. The measurement crisis Even the smallest Fortune 500 companies generate roughly $10 billion in revenue, […]
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The Big Story
Calculating The Odds On The Google Spinoff
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly.
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CTV Roundup
Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory?
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Data-Driven Thinking
Beyond The Hype: How Agentic AI Can Finally Unite Marketing’s Creative And Scientific Sides
The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI doesn’t just streamline; it connects and accelerates. And that’s exactly what marketing has been missing. Still fighting for a seat at […]
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