Topic

Ad Tech

  • AI

    What’s Next For ChatGPT Ads: The Facts And The Theories

    Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

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  • Data-Driven Thinking

    What Meta’s Andromeda Update Actually Changes – And What It Doesn’t

    The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with remarkable speed, and optimization feels more dynamic than ever.  But this increased velocity has also introduced confusion. Many advertisers assume […]

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  • AdExchanger Talks

    AI Won’t Shop For You – Yet

    AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.

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  • Data-Driven Thinking

    The AdCP Hype Problem: Why Standardized AI Workflows Don’t Equal Better Media Outcomes

    If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, one where AI systems plan, execute and optimize media buys without human hand-holding. It is a compelling vision, but one […]

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  • The Big Story

    Guess Its AdsGPT Now?

    Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

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  • Programmatic AI

    Beyond the Buzz: From ideas to Action, Make Intelligence Work for Your Business, Today. Programmatic AI is where digital leaders turn intelligence into outcomes. No vaporware. No hand-waving. Just the real stuff: how to apply AI right now to plan smarter, buy faster, and automate creative that performs. Walk away with the workflows, playbooks, and […]

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  • Convergent TV World

    Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. This event covers the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the future of video advertising across every screen.

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  • AI

    What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation

    ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

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  • Data-Driven Thinking

    Privacy Enforcement Crossed A Line In 2025 – And There’s No Going Back

    For most of the last decade, privacy compliance lived in a gray zone. Companies could point to a cookie banner, update a policy and reasonably believe they were doing enough.  In 2025, that gray zone disappeared. What changed was not the sudden arrival of a sweeping new law, but the scale and seriousness of enforcement. […]

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  • AdExchanger Talks

    Sizing Up Success Metrics, With The CMO Of True Religion

    Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for […]

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