Topic

Ad Tech

  • Marketers

    Best Buy Ads Dives Into Programmatic

    Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the […]

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  • AdExchanger Talks

    Shifting Gears, With The CMO Of Genesis Motor America

    As the newly appointed CMO of Genesis Motor America, it’s Amy Marentic’s job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she’s analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic’s unique origin story, from astronaut hopeful to chief marketer.

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  • The Big Story

    AI-Driven Ad Tech Acquisitions

    From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.

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  • CTV Roundup

    What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite?

    On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns.

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  • AdExchanger Talks

    Measuring The Unmeasurable With HyphaMetrics Founder Joanna Drews

    HyphaMetrics had barely taken its first steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for HyphaMetrics), CEO Joanna Drews is more than ready to get the company moving forward again.

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  • AI

    Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments

    On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube.

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  • CTV Roundup

    How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows

    There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place?

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  • The Big Story

    The Remedies Edition

    Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.

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  • AdExchanger Talks

    Addressing Addressability, With ID5 CEO Mathieu Roche

    When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” […]

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  • Data-Driven Thinking

    The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI

    In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating $974 billion in revenue in the United States. This contributes to an overall digital economy valued at nearly $5 trillion, representing 18% of the nation’s GDP. Yet, despite ad tech’s […]

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