I-traffic, a New York-based interactive direct marketing agency, has hired Brad Epstein as creative director. Most recently, Epstein held the position of senior vice president and group creative director at DM shop Rapp Collins Worldwide.
At Rapp Collins’ New York office, he was responsible for overseeing the creative product for traditional and non-traditional direct marketing companies like Pfizer, M&M’s, Pepsi, Vanguard and the US Navy.
Commenting on his career shift, Epstein said in a statement, “I heard the online sales ringing-up a new Golden Age for direct marketing. And I saw an opportunity to successfully apply proven direct response tactics in this beautiful real-time medium.”
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