Best Practices

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG’s can all become weaponized.

Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.

California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.

Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.

Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.

This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn.