To sell on Facebook or not to sell: For many marketers, especially those with e-commerce sites, that is a vexing question.
Most merchants limit their Facebook sales efforts to including a link to their e-commerce site; a few, such as Kmart Design, have introduced sophisticated applications such as shop-by-video, which allows you to click directly on a video to learn more and ultimately purchase a featured product. Beehive Co-op has opted for another method: offering an ever-changing selection of its full merchandise range.
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