B2B-MARKETING | RETENTION

Treat your best customers with care Top customers deserve special treatment. You can afford it, and they expect it and thrive on it. So business marketers

TEN YEARS AGO, Frederick Reichheld's The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve

Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent.