B2B-MARKETING | RETENTION

It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.