Data Driven ROI
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Data & Analytics
Beyond Stereotypes: Reaching the Next Generation With Data and Context
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
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Data & Analytics
Global Advertising & Marketing Revenues Set to Grow 5.5% to $1.3 trillion
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
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Data Driven ROI
Google Analytics: You’re Probably Doing It Wrong
Here are the five steps to creating a successful Google Analytics implementation.
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Data & Analytics
How CMOs Can Comply With California’s New Data Privacy Law
Now that you’re gotten your data privacy house in order for GDPR, are you ready for California’s Consumer Privacy Act?
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Acquisition
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun. -
Demand Gen
Break Down the Wall Between B2B Sales and Marketing
Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.
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Data & Analytics
When Personalization Backfires— And What to Do About It
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”
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Data & Analytics
Dropbox Draws Academic Ire Over Data Sharing for Study
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
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Digital
Applying Conversion Rate Optimization to All Aspects of Marketing
Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.
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Acquisition
Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies.