Data & Analytics
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Data & Analytics
Ready or Not: California Consumer Privacy Act is an Impetus for Change
The California Consumer Privacy Act is now the toughest data privacy law in the country. Here’s what it means to marketers around the U.S.
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Data & Analytics
3 Reasons Marketing Data is the DNA of Engagement
Marketers to realize that humans need data as much as data needs humans. Here’s why.
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Acquisition
Stop Talking About Attribution and Start Looking at Incrementality
Attribution has been the talk of the town for years, but despite its prominence conversations
about it rarely mention a more important aspect of measurement—incrementality. -
Facts & Figures
B2B Marketers Lack Confidence in Data: D&B
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
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Acquisition
Why It Matters How You’re Using Your Data
Is your organization leveraging analytics as a transformational force
or a defense mechanism? Understand the difference. -
Data Driven ROI
Want to Reach Millennials? Tell Them a Story
If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.
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Data Driven ROI
Stop Acting Like a Helicopter Parent and Improve Your CX
Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.
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Data & Analytics
Beyond Stereotypes: Reaching the Next Generation With Data and Context
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
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Data & Analytics
Global Advertising & Marketing Revenues Set to Grow 5.5% to $1.3 trillion
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
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Data Driven ROI
Google Analytics: You’re Probably Doing It Wrong
Here are the five steps to creating a successful Google Analytics implementation.