Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.
Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.