Coke’s New Packaging Strategy, Sameness
Coca-Cola is planning to debut a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life.
The packaging strategy is to have a unified look that will maximize ad dollars.
The new packaging rolls out in Mexico next month and then on to other countries. By making the beverage containers look similar there is some speculation that consumers could get confused.
The New York Times fills us in.
