Acquisition
-
Digital
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce
How General Mills and BACARDI are increasing their ecommerce efforts–plus four key trends.
-
Acquisition
Cross-Cultural Marketing in a Pandemic: Key Tenets for Business Leaders
An organization’s response to protests against systemic racism coupled with the pandemic requires marketers to examine the key tenets of cross-cultural marketing.
-
Acquisition
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Programmatic advertising spend has begun to show gradual signs of recovery–but marketers should keep these three strategies in mind.
-
Acquisition
How Companies Can Showcase Their Values During COVID-19
How your business can support those in need and demonstrate its values during COVID-19.
-
Acquisition
B2B Brands Embracing D2C Marketing During COVID-19
Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.
-
Digital
Media, Esports Companies Weigh In on Protests, Express Support for Black Lives Matter
Brands spanning a variety of industries have weighed in on the protests and civil unrest happening across the globe this week.
-
Acquisition
The Pivot: Accelerated Migration to Remote and Digital in B2B Marketing
B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.
-
Acquisition
Marketers on Fire: e.l.f. Cosmetics CMO Kory Marchisotto
A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.
-
Acquisition
Marketing to Moms Amid COVID-19: Seven Insights for Brands
Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies
-
Acquisition
How OOH Advertising Might Play Out Post-Pandemic
Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.