Top Qualities for Winning Brand Marketing Partnerships
Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.
Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.
Miss any of our most popular B2B and martech stories in April? Here’s a recap.
As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.
Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal.
How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?
CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?
If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
A new study has revealed the profile of the CMO, or CMO-equivalent, at each of the ANA's 747 client-side marketer company members.
The Forbes Communications Council gives us ideas to increase brand awareness in unexpected ways.
Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.
Click here to view the 2023 winners!